The earliest primary and caucus states don’t yield very many delegates, but they get a huge amount of publicity, which is why the presidential campaigns put so much effort into them. The media know this, too, so their editorial decisions take on magnified importance when it comes to events such as Tuesday’s New Hampshire primary.
Since 2008, the NewsBusters archives shows the intensive political coverage has been a chance for journalists to take gratuitous potshots at conservative candidates, while liberals (often referred to as “moderates”) are treated to rock-star treatment. Here’s a quick re-cap of how the media elite have spun the four most recent New Hampshire primaries:
■ 2008: As with their coverage of the Iowa caucuses the previous week, the media elite were far more excited about the Democratic race between Barack Obama and Hillary Clinton than the equally contentious GOP battle. The day before the January 8 primary, for example, ABC’s Good Morning America devoted 15 minutes to the Democrats’ race, allotting just 31 seconds for the Republicans, a whopping thirty-to-one disparity.
Over on CBS This Morning, co-anchor Harry Smith enthused: “There is no question that Barack Obama with his big win in Iowa is the candidate of the moment.”
“From a reporter’s point of view, it’s almost hard to remain objective,” confessed NBC’s Lee Cowan, assigned to cover the Obama campaign. “It sort of goes against your core to say that as a reporter, but the crowds have gotten so much bigger, his energy has gotten stronger. He feeds off that.”
That same Monday, Hillary Clinton appeared to cry as she told a New Hampshire voter that the election “is very personal for me.” Her allies in the media swooned. “From this woman in particular,” ABC’s Claire Shipman gushed on Tuesday’s Good Morning America, “who has cultivated such an image of strength and invulnerability, it was a surprise that just might pay off.”
That afternoon, as journalists waited for the polls to close, CNN’s Jack Cafferty fawned: “In a brief, unguarded moment yesterday, Hillary Clinton gave us a peek behind the curtain, and it was terrific....She became one of us, just for a minute.”
When Hillary won that night in an upset (the last pre-primary polls had shown Obama leading by about eight points; Clinton won by nearly three), the media crowned her a “comeback kid,” echoing the 1992 spin following Bill Clinton’s post-scandal second-place showing in the state.
Over on the Republican side, the far less covered contest was between John McCain and Mitt Romney. MSNBC’s Joe Scarborough observed that the media had a favorite in this race, too: “The press corps — for the most part, there are exceptions — loathe Mitt Romney. And the press corps loved to see all of the Republicans [at the ABC debate this past Saturday night] kicking the tar out of him, and they were all sitting there smirking,” Scarborough pronounced on Morning Joe in advance of the primary.
“I think every last one of them would move to Massachusetts and marry John McCain if they could,” he added.
McCain beat Romney by five points, with Iowa winner Mike Huckabee a distant third. Reading viewer emails on that Wednesday’s NBC Nightly News, anchor Brian Williams admitted the media had been too swept up in their coverage of Obama and Clinton: “A viewer from Richmond correctly noted John McCain didn’t get all the attention he deserved in last night’s victory.”
■ 2012: With no contest on the Democratic side, the Republicans were the main event in 2012. The weekend before the primary, both ABC and NBC hosted candidate debates anchored by their networks’ stars. Instead of asking questions of interest to GOP primary voters, ABC’s January 7 debate hit the candidates with a six-to-one liberal agenda; the next day’s debate on NBC was skewed eight-to-one.
The media lobbed criticisms at virtually all of the major candidates. The day before the primary, NBC’s Ann Curry suggested Mitt Romney’s success outside of government would hurt him among voters. She asked MSNBC’s left-wing host, Dylan Ratigan: “How vulnerable do you think Mitt Romney could be in highlighting his business background, given this sort of anti-Wall Street/Occupy climate we’re in?”
That night, ABC’s World News Tonight treated as meaningful a crackpot screaming at Romney as the candidate held a small child outside of a polling place. “Those shouts there, ‘Are you going to fire the baby?’” ABC’s David Muir explained for the hard-of-hearing, as he promised: “These are words that are going to follow Mitt Romney beyond New Hampshire right into South Carolina.”
Over on CNN, the primary-day bashing was aimed at Rick Santorum, who had surged following a strong showing in Iowa. Commentator L. Z. Granderson claimed (without evidence) that Santorum’s Christian rhetoric was to blame for despicable violence, including murders: “His anti-gay rhetoric justifies, for some people, the bullying in school, the senseless beatings of people perceived to be gay and the under-reported murders of transgender people.”
Huntsman, however, came in a distant third, trailing both Romney and Ron Paul. He dropped out of the race January 16, leading CBS’s Jan Crawford to observe: “Huntsman’s campaign never really took off, except among newspaper editorial boards.” ABC’s Jon Karl despaired: “With Huntsman gone, the field of Republican candidates has lost the only candidate who favored civil unions for gay couples and said he was concerned about climate change.”
■ 2016: At the final New Hampshire debate on February 6, Marco Rubio hammered a key talking point about President Obama, only to earn the media’s derision. “So, to be called ‘MarcoRobot,’ to see a headline that said you choked. That doesn’t bother you?” NBC’s Lester Holt asked Rubio in a Monday (February 8) interview on Nightly News.
On Morning Joe, Chris Matthews derided Iowa winner Ted Cruz: “There’s a troll-like quality to Cruz. He operates below the level of human life....There’s something about that guy — who’s always reminded me of Joe McCarthy — and there’s something about him that is negative and menacing.”
As for the Democratic race, Esquire’s Charles Pierce posted an item before the primary extolling how Hillary Clinton, locked in a tight race with Bernie Sanders, “might be the most qualified presidential candidate that we’ve seen since James Monroe.”
“If she combined her background with her husband’s natural political skillz, we’d likely wake up next November to find her Empress Of The Universe,” added Pierce. (As it turned out, Hillary woke up that November to find herself unemployed.)
Sanders clobbered Clinton in the Democratic primary, while Trump bested Rubio, Cruz and John Kasich and Jeb Bush in the GOP contest.
During live coverage that night, ABC’s Matthew Dowd likened the results to an earthquake: “This is a 7.0 on the Richter Scale with major foundational earth shattering of the establishment in the course of this and only the aftershocks are going to be felt going forward.”
Primary winner Donald Trump phoned into MSNBC’s Morning Joe the next day to thank Joe Scarborough and Mika Brzezinski for their support. Scarborough bragged that he saw the potential in Trump early on: “There were a handful of people who for six months have been saying what happened last night could happen, and the rest of the media world has been mocking and ridiculing exactly what he’s done.”
Brzezinski joined the admiration society: “It’s not like Donald and I have the same world view... but we knew that he could do this from the get-go, so I think the sense is that we believed that his talents actually could follow through and translate into something, while everyone else underestimated him.”
“I think a Sanders victory would be of some historical accomplishment as well,” the socialist candidate replied.
And after socialist Bernie Sanders won the primary, NBC’s Chuck Todd took satisfaction in noting the combined vote for Buttigieg and Klobuchar was even greater. “The moderate lane appears a little wider tonight,” agreed Nightly News anchor Lester Holt.
Readers saw the same spin in the New York Times that Wednesday: “Mr. Buttigieg split the centrist vote with Senator Amy Klobuchar of Minnesota, who surged in New Hampshire....”
Earlier that same night, Nicolle Wallace insisted Elizabeth Warren was “a really, really, really good candidate.” NewsBusters’ editor Tim Graham shot back: “No, obviously not. She just came in fourth, a single-digit finish in the state right next to hers.”
Over on CNN, Van Jones admired the strength in Sanders’ victory: “This guy is on the march....He’s never actually been a part of this party but he’s transformed the party without joining it, and now the voters are coming with him.”
“Whether his campaign can survive the body blows delivered by Iowa and New Hampshire remains to be seen, but Joe Biden has endured worse,” Scarborough wrote. “Like that gravely ill father accompanying his sons so many years ago, millions of Americans do not need to see how this political race ends to know they are already proud of Joe Biden. And you can put me at the top of that list.”
For more examples from our flashback series, which we call the NewsBusters Time Machine, go here.
