This just in: Democratic presidential nominee Sen. Barack Obama makes us feel better. That's the way marketing guru and host of CNBC's "The Big Idea" Donny Deutsch sees it.
Deutsch appeared on CNBC's Election Night coverage to explain how the country needs a hug and Obama was just the right guy to do - in his psychoanalysis of the nation's temperament.
"I'm going to go back to his dad," Deutsch said. "I'm going to go back to his dad - I think people are looking for a kinder gentler nation. I think whoever gets in there - for two reasons - number one, we've got two countries, so nobody is getting in with 58 percent, 42 percent - whatever the Electoral College goes. We all know it's going to be a few points. Secondly, you have a frightened populace right now. We all know that - we've been calling that for the last eight weeks. And you need a commander in chief that's going to give the country a hug."
According to Deutsch, the days of a dominant United States are over and it'll take a different tact than what the country did under President George W. Bush.
"We are a different country," Deutsch said. "We're not the super-bully anymore. We are going to play a different game at the global table. We know that Barack sends out a different message, a different face, a different color - literally and figuratively."
For that reason, Deutsch said Obama makes the country safer - or feel safer at least.
"I think Barack, believe it or not - although he is the most dramatic change for this country - somehow makes the country feel safer right now," Deutsch added.
