Media Research Center (MRC) President David Bozell appeared on WORLD’s The World and Everything in It on Tuesday morning to discuss the organization’s research on media bias and news app algorithms.
When asked about what the MRC has learned through research, Bozell said, “We wake up every single day to record, transcribe, and catalog every example of liberal media bias that we can find across a multitude of ecosystems whether it’s television, radio, print, digital, etc.”
Bozell explained how MRC proves media bias: “You prove it quantitatively. We monitor positive, negative sentiment analysis on nearly every quote we can get our hands on.”
He went on to explain that this is why MRC records all the shows it monitors and relies on its own transcriptions: “We don’t rely on closed captioning…we cannot be wrong.”
MRC's @DavidBozell joins The World and Everything in It Podcast to talk Apple News & Google News bias. Apple's bias is human-curated; they are intentionally propagating left-wing news to their users. https://t.co/BQeYgd8l9f
— Media Research Center (@theMRC) November 10, 2026
Bozell recalled a time when then-NBC reporter Kate Couric called the MRC and claimed, “I didn’t say that!” following the publication of one of its reports tracking news media statements. In response, MRC sent Couric the tape proving that she did, in fact, “say that.”
Bozell explained that the key to MRC’s work is monitoring and documenting bias by omission, and what the elitist media don’t cover.
Of course, conservatives have their own outlets that they rely on for information, such as Fox News, which MRC has documented every hour of for the past 30 years, as well as the prolific radio host Rush Limbaugh.
Bozell was then asked how Apple News, Google News, Microsoft’s MSN and Yahoo News drive engagement.
Bozell cited that “48% of the country gets their news from one of them,” which he then followed up with, “This makes sense because each of them are preloaded on your phone.”
In February, MRC conducted a study showing that Apple News went 99 days without publishing a story from a conservative outlet. The Federal Trade Commission (FTC) sent Apple’s then-CEO Tim Cook a letter stating, “You’ve got to convince us that you’re not engaged in a deceptive business practice.”
Bozell asked, “How can you claim it’s neutral if you haven’t linked to a right wing news source in 99 straight days?”
The day before it hit 100 days of failing to highlight a single right-leaning news outlet, Apple News finally posted a Fox News story.
Bozell was asked whether these stories were selected by human editors or algorithms.
Bozell responded by clarifying, “Apple is unique, it is human curated.” Its editor-in-chief was a former deputy editor of New York magazine. Google News, on the other hand, is algorithmically driven.
Bozell concluded the interview by stating, “Everyone has bias. The key is to be objective.”
Watch the full segment here:
