Facebook has launched its own campaign to reach voters on its platform with less than twelve weeks until the U.S. presidential election.
The platform announced last month that it would be rolling out the “largest voting information campaign in American history,” with the goal of registering 4 million voters this year.
Facebook claimed in a video that, according to the Pew Research Center, almost 40 percent of those who are eligible to vote in the U.S are not registered. The video was posted to Facebook’s Twitter profile, but not to its official Facebook page at the time of reporting.
The platform claimed that the Voting Information Center tool will help people check their voter registration, find their polling place and locate information on becoming a poll worker. The platform will also provide information about absentee voting for Americans who live outside of the country, such as those serving in the military overseas.
Users will be able to access the Voting Information Center from their Facebook menu, and the platform will redirect users to the user’s state website or to what Facebook claims is a “nonpartisan partner.”
Users will also be able to find information about whether their state will be using mail-in voting, and find information on important deadlines. “With many states making changes to the voting process because of the pandemic, the center is also designed to help people navigate a confusing election process,” said the Facebook announcement.
Facebook claimed that the new tool “is based on lessons from our COVID-19 Information Center, which has been providing accurate and authoritative information from health authorities about the pandemic since March.”
Considering the fact that Facebook recently removed a video of President Donald Trump discussing the effects of COVID-19 on children, and removed a video of doctors discussing hydroxychloroquine as a treatment for the virus, conservatives may want to exercise caution when analyzing Facebook’s new tool.
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