For example, wrote Marshall, “national media coverage generally turned against the Vietnam War. National media coverage generally saw the expansion of rights under the Warren Court as part of a forward progression rather than an unfolding disaster, as it was and is seen on the right. Getting rid of the death penalty was a good thing, part of an obvious societal evolution, not a bad thing.”
And the media weren't the only East Coast institution that stuck in the craw of the right: “Conservatives saw something similar when they looked at Washington. The dominant post-war 'think tank’…was The Brookings Institution. Brookings wasn't liberal in a deep sense, certainly not left-wing. But it generally operated on assumptions more in line [with] the post-war American consensus.”
According to Marshall, when conservatives back in the day “went about creating their own counter-establishment,” what they built wasn’t a normal mirror image, but a funhouse-mirror image (bolding added):
The Heritage Foundation [was] funded by rightwing money and deeply wired into the conservative and Republican establishment. It was an ideological, party organization in a way Brookings simply never was.
If you look at [60 Minutes] in its glory days you could definitely see where the ideas of its top correspondents were more identifiably 'liberal' than 'conservative.' But was CBS News of the 1950s and 1960s 'liberal'? A bit but not really…Fox News [was] the supposed antidote to the 'liberal media'. Of course, Fox is 'conservative' in a way that the mid-century elite media simply never was. And with generations of ref-playing what had been a vaguely establishment liberal national press ceased almost entirely to be so. Fox functions as a political organization, with agitprop and propaganda tightly aligned with the interests of the Republican party…
…When [conservatives] set about creating their own 'counter-establishment,' they built it not only with some measure of bad faith but much more on the basis of a cartoonish caricature of institutions whose values, modes of operations and essence they really never understood.