Wednesday’s PBS News Hour segment posed as an even-handed examination of declining trust in the news media, setting up Fox News on the right matching MSNBC on the left as both being to blame. But veteran reporter Judy Woodruff’s framing of bias, as a problem only for cable news and its opinion-heavy political coverage, leaves out the constant bias that occurs on those presumed bastions of objectivity, the Big Three broadcast networks, not to mention PBS and CNN.
Anchor Geoff Bennett introduced the segment.
Geoff Bennett: Despite having access to more information than ever before, Americans' trust in the news media has been declining in recent years, and nearly three-quarters of Americans say the news media is making political polarization worse. Judy Woodruff investigates as part of her ongoing series, America at a Crossroads.
Woodruff first talked to Republican Jeri Levasseur, a retired nurse who watches Fox News and Newsmax and occasionally CNN.
Jeri Levasseur: I think that President Trump gets a -- not that FOX is pro-Trump, but I think he gets a better interpretation of his values and what he stands for from FOX. MSNBC is much more likely to insult Republicans, as opposed to insulting a Democrat.
[TV clip: Elie Mystal, Justice Correspondent, The Nation: The Supreme Court is a clear and present danger to their entire political agenda.]
Judy Woodruff: Across town, Demet Haksever, who immigrated to the United States from Turkey in 1975, is watching MSNBC.
Demet Haksever, Retired Economist: In the morning, I start watching MSNBC, "Morning Joe," CNN, sometimes PBS, other sources, BBC. And, at night, I tune in to MSNBC.
CNN, PBS, BBC, and MSNBC? Quite a liberal media diet.
Woodruff: Haksever and Levasseur are not unique. A 2023 survey by the Associated Press found that 26 percent of Democrats and 60 percent of Republicans have little to no trust in the news media. And research by YouGov in 2024 showed Democrats were more likely to trust a wider range of sources than Republicans, who were far more inclined, like Levasseur, to primarily trust FOX and Newsmax.
But Woodruff ignored the main reason Democrats were more likely to trust more outlets -- most are pro-Democrat in their coverage. There may be a “wider range of sources,” but they certainly don’t represent a wider range of political views.
The notion of pro-Democrat or liberal bias in the mainstream media didn’t come up. Instead, Woodruff traced the problem to a lack of government regulation traced back to (naturally) President Ronald Reagan’s repeal of the so-called Fairness Doctrine. The "objective" expert was Martha Minow, one of Barack Obama's favorite law professors at Harvard and the daughter of Newton Minow, who originally called TV a "vast wasteland."
Martha Minow, Harvard Law School: The national news is more polarized certainly on broadcast and cable, and it is much less reportage and much more opinion.
Woodruff: Martha Minow is a professor and former dean of Harvard Law School, whose book Saving the News looks at how the news media has been transformed under declining government regulation and increasing economic and political pressure.
….
Woodruff: But as cable TV grew in popularity and dozens of new channels came on air, all viewers had to do to get a contrary point of view was change the channel, in theory. So, the Fairness Doctrine was phased out by President Ronald Reagan's FCC in 1987, setting the stage for a radical transformation in the way Americans got their news.
If anyone can remember a conservative successfully using the Fairness Doctine to address liberal unfairness, that would be rare indeed, which is why Reagan deregulated. In her book, Minow wants to re-regulate "fairness" and offer a more "robust funding" of public media. No wonder PBS presents her as the Objective Expert!
Woodruff explained: "Harvard's Martha Minow says there is no easy solution to this problem. More non-profit media, [taxpayers] funding local journalism, and fighting disinformation could all help…."
Sympathy for the liberal version of reality peeked through, with MSNBC-loving Haksever acting as de facto fact-checker on a Fox News story about violent crime by illegal immigrants.
Eric Shawn, FOX News Senior Correspondent: Breaking just now, an illegal immigrant from Ecuador arrested, apprehended, under arrest, suspected of sexually assaulting, as you said, a teenage girl in a New York City park.
Jeri Levasseur: Recently, there was a 13-year-old girl in New York that's been raped by an illegal that's crossed into this country. He tied up the little boy that was with her, gagged them, and nothing comes out of the White House about how horrible this is.
Chris Hayes, MSNBC Host: According to new analysis from NBC News -- quote -- "Despite several horrifying high-profile incidents, there is no evidence of a migrant-driven crime wave in the United States." In fact--
Haksever: They are just cherry-picking a couple of terrible crimes by immigrants, but they don't mention ever the positive contributions of the immigrants to our communities, to this country.
Liberal-leaning Heksever got nearly the last word of the 12-minute segment, bashing Fox News as a danger to democracy, with Woodruff and the MSNBC watcher seemingly in tune.
Woodruff: ….Demet Haksever sees an even greater threat in the coverage coming from Fox, especially its promotion of conspiracy theories about the 2020 presidential election.
Haksever: The disinformation, they spread it about the validity of the election results, 2020. It poses a great risk to our democracy. I come from Turkey, and we lost our democracy because of the same divisions.
Woodruff: What happens to a democracy in a situation like that?
Haksever: Well, democracy dies in that case.
“Democracy Dies in Darkness” is the much-ridiculed mission statement instituted by the Washington Post early in the Trump administration.
This segment was brought to you in part by Consumer Cellular.
A transcript is available, click “Expand.”
PBS News Hour
7/31/24
7:36:59 p.m. (ET)
Geoff Bennett: Despite having access to more information than ever before, Americans' trust in the news media has been declining in recent years, and nearly three-quarters of Americans say the news media is making political polarization worse. Judy Woodruff investigates as part of her ongoing series, America at a Crossroads.
Jeri Levasseur, Retired Nurse: So, I listen to FOX News. I listen to Newsmax. I will go to CNN to see what they're saying.
Judy Woodruff: Jeri Levasseur is a Republican committeewoman in Haverhill, Massachusetts.
Jeri Levasseur: Do we want to do heavy traffic time, like 4:00 to 7:00 again? Or do you…
Judy Woodruff: On a hot evening this July, she and a handful of fellow Republicans were working on their plans to show support for former President Trump, while FOX News played in the background.
Man: Attempt to enforce their vision for America, but it is not based off meritocracy. It's based off racism, quite frankly, and its based off neo-Marxism.
Jeri Levasseur: I think that President Trump gets a — not that FOX is pro-Trump, but I think he gets a better interpretation of his values and what he stands for from FOX. MSNBC is much more likely to insult Republicans, as opposed to insulting a Democrat.
Elie Mystal, Justice Correspondent, "The Nation": The Supreme Court is a clear and present danger to their entire political agenda.
Judy Woodruff: Across town, Demet Haksever who immigrated to the United States from Turkey in 1975, is watching MSNBC.
Demet Haksever, Retired Economist: In the morning, I start watching MSNBC, "Morning Joe," CNN, sometimes PBS, other sources, BBC. And, at night, I tune in to MSNBC.
Judy Woodruff: Haksever is a retired economist who's now involved with Indivisible, a grassroots political group dedicated to opposing the Republican Party. And why do you prefer MSNBC, you say?
Demet Haksever: Well, I like that their focus on the issues that are important to me.
Judy Woodruff: What about FOX?
Demet Haksever: Oh, FOX, no. I gave up on FOX a long time ago.
Judy Woodruff: Haksever and Levasseur are not unique. A 2023 survey by the Associated Press found that 26 percent of Democrats and 60 percent of Republicans have little to no trust in the news media.
And research by YouGov in 2024 showed Democrats were more likely to trust a wider range of sources than Republicans, who were far more inclined, like Levasseur, to primarily trust FOX and Newsmax.
Martha Minow, Harvard Law School: The national news is more polarized certainly on broadcast and cable, and it is much less reportage and much more opinion.
Judy Woodruff: Martha Minow is a professor and former dean of Harvard Law School, whose book "Saving the News" looks at how the news media has been transformed under declining government regulation and increasing economic and political pressure.
Martha Minow: Political parties funded newspapers in the 1840s, '50s, '60s. The journalism that developed in the 1880s into the golden age of the 1960s was the first time that objectivity was elevated as an ideal, that really recognized we need multiple sources, we need to be more transparent, we need to actually document, we need to have a counterpoint.
Announcer: Here is a bulletin from CBS News.
Judy Woodruff: That also just happened to be good business, to advertise to the most people, which paid for publication. Newspapers and broadcasters had an incentive to aim for objectivity.
Walter Cronkite, Former CBS News Anchor: This picture has just been transmitted by wire.
Judy Woodruff: In the 1950s, '60s and '70s, television news reporting was primarily limited to the three major networks, CBS, ABC, and NBC. With only a handful of channels available for broadcast, the government issued licenses to the networks and also put regulations in place to ensure fair treatment in their coverage, Like the Fairness Doctrine enacted in 1949.
Martha Minow: The Fairness Doctrine was part of the entrance of the federal government in the regulation of access to the airwaves for television, radio. You have to have balance. And if there is a presentation on one point of view, you have to have a contrary point of view. If a public official were attacked, they had a right to reply.
David Walker, CNN: Good evening. I'm David Walker.
Lois Hart, CNN: And I'm Lois Hart. Now here's the news.
Judy Woodruff: But as cable TV grew in popularity and dozens of new channels came on air, all viewers had to do to get a contrary point of view was contrary point of view was change the channel, in theory.
So, the Fairness Doctrine was phased out by President Ronald Reagan's FCC in 1987, setting the stage for a radical transformation in the way Americans got their news.
Martha Minow: I think a lot of people now turn to the media to be reinforced in what they believe, rather than to learn something new.
Judy Woodruff: Minow says cable networks like MSNBC, FOX News and others now pursue smaller audiences on the left or the right, sometimes called narrowcasting, by leaning into opinion coverage that those viewers will agree with.
Sean Hannity, FOX News Anchor: Kamala Harris has a horrific track record, even worse public persona.
Jen Psaki, MSNBC Host: She has different superpowers and different areas she will need to work on to appeal to voters than President Biden.
Martha Minow: Opinion media is more successful than news media, than journalism. I think it's related to this lack of curiosity, people looking to be reinforced. Also, it's more expensive — you know this — it's more expensive to actually interview people, to look at documents, to actually explore without knowing ahead of time, what is your story?
Being able to convert a story into something that's very simple, digestible, and maybe even outraging is more successful. It attracts attention. It's what people talk about.
Eric Shawn, FOX News Senior Correspondent: Breaking just now, an illegal immigrant from Ecuador arrested, apprehended, under arrest, suspected of sexually assaulting, as you said, a teenage girl in a New York City park.
Jeri Levasseur: Recently, there was a 13-year-old girl in New York that's been raped by an illegal that's crossed into this country. He tied up the little boy that was with her, gagged them, and nothing comes out of the White House about how horrible this is.
Chris Hayes, MSNBC Host: According to new analysis from NBC News — quote — "Despite several horrifying high-profile incidents, there is no evidence of a migrant-driven crime wave in the United States." In fact…
Demet Haksever: They are just cherry-picking a couple of terrible crimes by immigrants, but they don't mention ever the positive contributions of the immigrants to our communities, to this country.
Judy Woodruff: But is partisan news media in fact creating more division in the country, or are partisan viewers now finding their way to more friendly outlets?
Matthew Levendusky, University of Pennsylvania: So, I have been focused on polarization almost my whole career.
Judy Woodruff: Professor Matthew Levendusky is a political scientist at the University of Pennsylvania. His research shows that watching certain channels does have an impact on viewers' political opinions.
Matthew Levendusky: We showed people the Kind of FOX coverage, the MSNBC coverage, or the mainstream news coverage, and what we found was that people tended to move in the direction of the source, right, especially if it was a source that was congenial to them.
Judy Woodruff: How do you see the role of the news media and any bias or slant in the news media in affecting the way most people think about issues?
Matthew Levendusky: Well, there's certainly an effect. I think people who are actively involved in politics tend to be quite polarized, but the country as a whole still has room to come together and find common ground.
But the factor working against that is that politicians often have an incentive to divide people.
Judy Woodruff: Levendusky says both the news media and political leaders, who are often recruited from the political extremes during primaries, have played a role in deepening our divisions.
Donald Trump, Former President of the United States (R) and Current U.S. Presidential Candidate: Venezuela is releasing thousands of people, criminals, gang members, drug dealers, the worst.
Rep. Alexandria Ocasio-Cortez (D-NY):They are trying to control women's bodies quite explicitly.
Matthew Levendusky: If you look at studies about the kinds of people that run for Congress, they're increasingly being drawn from people who are more on the extremes, rather than the middle, because the people who are in the middle sort of look out at Congress and they say, where am I going to fit in?
So It's pushing people and kind of stretching them out a little bit more towards the extremes.
Jeri Levasseur: Well, the thing is, early voting starts in September.
Judy Woodruff: Jeri Levasseur has felt the impact of this growing polarization in her own community and even her own family.
Jeri Levasseur: I do have a brother who is very liberal. So we just don't talk politics at all ever.
Judy Woodruff: And what about where they get their news?
Jeri Levasseur: They would never watch FOX or Newsmax or — it's MSNBC.
Demet Haksever: Right, this is how we make it in Turkey actually.
Judy Woodruff: But 10 minutes down the road, Demet Haksever sees an even greater threat in the coverage coming from FOX, especially its promotion of conspiracy theories about the 2020 presidential election.
Demet Haksever: The disinformation, they spread it about the validity of the election results 2020. It poses a great risk to our democracy. I come from Turkey, and we lost our democracy because of the same divisions.
Judy Woodruff: What happens to a democracy in a situation like that?
Demet Haksever: Well, democracy dies in that case.
Judy Woodruff: Harvard's Martha Minow says there is no easy solution to this problem. More nonprofit media, funding local journalism, and fighting disinformation could all help. But she remains deeply concerned about how these divisions are affecting our communities.
Martha Minow: The lack of a shared reality is a crisis in America right now. And you can see this. Depending on what your preferences are, you flip channels or whatever, you see it's different topics, and when it's the same topic, there's no relationship. And if you don't share a reality, and indeed you think the people next to you are out to get you, it's not just democracy that's at risk. It's peaceful coexistence.
Judy Woodruff: In an upcoming installment of America at a Crossroads, we will look at how the Internet and social media have only accelerated this concerning trend. For the PBS "News Hour," I'm Judy Woodruff in Haverhill, Massachusetts.
