Without missing a beat in his work to stop black voter suppression and get President Donald Trump out of office in November, LeBron James and friends have raised $100 million for his SpringHill Entertainment Company to contract with Disney for scripted television. Be forewarned, though, nothing James does in the realm of entertainment is done in a vacuum, but as part of a social justice agenda.
SpringHill Entertainment is now part of The SpringHill Company, a global consumer and entertainment brand focused on empowerment. Stand by for social justice activism, as BBC reports that SpringHill "describes itself as a media company with an unapologetic agenda that will give a voice to creators and consumers."
Where James and entertainment collide, we've seen the "King" spew political vitriol from his Twitter account and his webcasts on The Uninterrupted. There we've seen James call President Trump "u bum," we've heard him say the president "don't give a f--- about people" and we've seen his Showtime documentary "Shut Up and Dribble" feature social justice activists disguised as athletes.
James also gave us "The Shop," Uninterrupted videos featuring a parade of lefties including Megan Rapinoe talking about an epidemic of transgender murders, Whoopi Goldberg, Malcolm Jenkins and plenty more.
James' business partner Maverick Carter says:
“SpringHill Entertainment makes the shows LeBron and I want to watch. We look at every project as a way to connect with our community and ask ourselves if it will entertain and empower them. We want our content to be insightful in every way. Disney is an incredible home for SpringHill’s future growth in scripted television. Disney’s variety of platforms, extensive reach, depth of talent, and diversity of audience opens up so much opportunity for us to keep creating great stories.”
Carter admits to the big picture when he portrays this agreement as a movement. “I’m getting a lot of calls from other CEOs," he says. "A lot of calls on, ‘What are you doing? What do you think we should be doing?’ I’m explaining to people, ‘Don’t treat this as a moment.’ " Carter tells these people he and Bron-Bron are bringing attention to issues of inequality, and it's “like what this country should be, and what this world should be.
"We’ve always been about empowering people who feel like us and come from the communities that we come from and want to believe in our mission," Carter said.
No doubt their future programming will be "insightful in every way" -- as a social justice movement of the political left.
Jonnie Davis, president of ABC Studios, gushes, “LeBron and Maverick bring the same passion and commitment to excellence to SpringHill as LeBron brings to the NBA. We’re thrilled they’re setting up shop with us and can’t wait to roll up our sleeves and get to work.”
Rick Porter, writing for The Hollywood Reporter, describes this partnership by saying, "LeBron James is taking his producing talents to ABC Studios." But, really, what do celebrities do? James is going to contribute money, his name and, when his face is in front of the camera, his crudely crafted politics. Somebody else will do the real work behind the scenes while James collects the plaudits of people like Davis and Porter.
Given the backdrop of James' current political activities, the empowering statements of Carter take on huge significance. People magazine reported that James "is spearheading a group of athletes and entertainers whose goal is to protect and expand the voting rights of black Americans as the country moves toward the November 3 election." They've formed the nonprofit called More Than a Vote.
James likes to portray himself as more than an athlete, and he's also pushing a black helicopter conspiracy theory that is getting a lot of traction on the far Left right now: "We’re going to give you the background of how to vote and what they’re trying to do, the other side, to stop you from voting. Yes, we want you to go out and vote, but we’re also going to give you the tutorial," says James, the community organizer.