Rather predictably, many of last Sunday's Super Bowl ads have been criticized for supposedly being racist.
On NBC's Tonight Show Tuesday, host Jay Leno marvelously asked, “When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer?" (video follows with transcript and commentary):
“You knew this was going to happen,” Leno teased during his opening monologue. “Complaints keep coming in about a lot of the Super Bowl commercials.”
He continued, “Some Arab-American groups claimed the Coke commercial - remember the one depicting a sheik walking his camel across the desert? They said that was anti-Arab. Another group said the Volkswagen commercial - remember, everybody speaking with a Jamaican accent? Oh, they said that was racist.”
And the punch line?
“When will advertisers learn the only stereotype nobody gets mad at is white guys making fools of themselves over beer? Okay? That's the only one. That is the only one you can do”
Sadly, he’s right.
It appears the only jokes that are safe in today’s politically correct world are about white men.
But why should that surprise anyone?
For at least the last four years, America’s media have been blaming all the problems in society on white guys.
Why should commercials be any different?