Bernie Goldberg Calls for NBC to Cut Its Relationship With MSNBC

In the wake of the Peacock network's truly irresponsible coverage of the Trayvon Martin shooting, media analyst Bernie Goldberg on Monday called for NBC to cut its relationship with MSNBC.

"NBC News is making a big mistake by keeping this relationship going," Goldberg told Fox News's Bill O'Reilly. "It is doing nothing for their credibility" (video follows with transcript and absolutely no need for additional commentary, relevant section at 1:45):

BILL O’REILLY, HOST: Well, the problem for NBC is that because of the MSNBC network, which is basically, see I don't really know what they are doing there over now, and I’ve said this before. MSNBC doesn't have a newscast. They don't have Shepard Smith or Bret Baier. They don't have news correspondents. They borrow NBC’s from time to time to do a package, but they don't have any. And then you have Al Sharpton who has a show, an hour. Okay. That's fine. He is on the Factor a lot. The guy is lively. Bring in a number. More power to him. But now what is, is Al Sharpton a show host or is he the national activist? What is he? I don't know what he is. I mean, it would be like me, all right, going out and having a campaign to change, you know, you know, some kind of political agenda. I mean, I don't understand what it is.

BERNIE GOLDBERG: Yeah. When you asked me about this last week, I said that NBC, MSNBC in any event, should have said to Sharpton, “You can you do one of two things. You can either be the anchor or you can be the guy running the rally.” But I thought about it since then. I think if anybody at NBC News cares what I think, I think they need to cut their relationship with MSNBC. MSNBC at times is so irresponsible that it rubs off on NBC News. They put their correspondents who are covering the White House one minute for NBC and the next minute they are on MSNBC on the same network that employs Al Sharpton and several other people who I think have been grossly irresponsible. NBC News is making a big mistake by keeping this relationship going. It is doing nothing for their credibility.