No matter how many times we say “get woke, go broke,” it seems like it never really clicks for the left.
Amid the weeks-long controversy surrounding Bud Light’s marketing choice to use a transgender person, essentially a biological man parading as a little girl, for a partnership, the company seems to face more and more backlash daily. As a matter of fact, a Rasmussen poll indicated that 50 percent of middle-income earners are less likely to buy Bud Light over it’s new transgender face.
When Bud Light’s Marketing VP suggested the use of Dylan Mulvaney, a man who makes his living from sponsorships with tampon brands, makeup companies and social media, its aim supposedly was to generate more “inclusivity.” Well, if you know anything about Bud Light, its main demographic is men, typically middle-aged men who like cracking open a cold one with their buddies out fishing, by a fire, grilling hamburgers, etc. Men who like doing manly stuff, not men who like pretending they’re Eloise at the Plaza.
Obviously the marketing move was a flop. Bud Light has lost more than six billion dollars since its partnership with Ms. Man and after “5,600 news articles were published about the controversy in two weeks,” things aren’t looking great for the future of the company.
The Rasmussen poll surveyed 1,041 adults and 54 percent of them were in support of the Bud Light boycott.
In the last few weeks, the Media Research Center has seen a wide slew of some of these boycotts.
Kid Rock shot up a few cases of Bud Light in a now viral video, country artist John Rich pulled the beer from being sold at his shows, and conservative father Seth Weathers created a new beer that doesn’t support Bud Light’s woke policies and shattered a can of the beer with a baseball bat.
Yes, he really did Carry Underwood that beer with a Louisville Slugger.
Most recently, country star Brantley Gilbert protested Bud Light too. Gilbert was tossed a can of the beer on stage at his concert last weekend and yelled “F**k that” and smashed it on the floor when he noticed that it was a Bud Light brand.
Oh and a popular Florida restaurant took Bud Light off of its menu due to its conflict with owners “biblical faith.” Grills Seafood Deck and Tiki Bar shared a lengthy post on Facebook announcing their boycott. “It is true we made the decision to remove Bud Light because of their support of something that is in direct opposition to our Biblical faith,” it said.
All these boycotts really are real life examples of the survey Rasmussen conducted. At this point, it's kind of funny to watch the left squirm when their plans yet again fail.
