Just being one of the girls! Barbie’s biggest fan is in fact a little boy.
You heard right. Mattel has partnered with Italian fashion house Moschino to create a limited edition Moschino-inspired Barbie doll. But in the new commercial the stylish Barbie is completely outshined by the cheeky little boy who declares “Moschino Barbie is SO fierce!” and then places a purse accessory on Barbie’s arm.
Like clockwork media outlets practically foam at the mouth with praise for Mattel “shattering stereotypes” in the commercial, even though the boy is clearly effeminate.
E!Online gushed, “Mattel blasted gender stereotypes when they decided to feature a boy in their ad. We're pretty sure this was the smartest decision ever because he is the most adorable kid on the block … Oh, and that wink at the end? Adorb-city. He's about to be a heart breaker when he grows up, don't you think?” Yes, and invitations to his Oscar parties will be in high demand.
“The adorable blonde boy with a Mohawk is seen smiling and giggling with two female friends in the ad as they play with the new limited edition Moschino Barbie dolls.” Daily Mail fawned.
Forbes commented, “The ad for the limited-edition Moschino Barbie marks the first time a boy has starred in a campaign for the doll, appearing alongside an ethnically diverse line-up of little girls.” And also noted, “… the young boy in the video has been intentionally styled to resemble Moschino creative director Jeremy Scott, with a voluminous blond faux-hawk hairstyle matching the designer’s.”
And of course, a thrilled Cosmopolitan wrote, “Laughing off traditional gender stereotypes, the company put the sassiest young boy ever in their commercial, reminding everyone that yes, boys do love to play with dolls.” Umm, do they? That might be news to parents who aren’t grooming their sons to be tools for the LGBTQ (and sometimes Y) movement.
But hey, that “sassy” boy who’s been “intentionally styled” with the “Adorb-city” wink? He’s breaking stereotypes, don’t you know. Just not the flaming stereotype we’re supposed to find offensive in other contexts.
