MRC's Brent Bozell on Kamala's Campaign Blowing Billions on TV Ads

November 27th, 2024 2:00 PM

MRC founder and president Brent Bozell appeared Wednesday morning on Varney & Co. on the Fox Business Network to discuss how Kamala Harris’s campaign tried to explain away their squandering a billion and a half on “messaging,” including the sex podcast “Call Her Daddy.” They spent a wad building a set for this one chat. 

Fill-in host Ashley Webster pointed out that Kamala’s episode of this show only drew a million listeners, (much less than Donald Trump or J.D. Vance drew on Joe Rogan’s show).

BOZELL: Well, I guess if you wanted to reach the young people who like going to porn sites, that's the place to go. I didn't know that was a voting demographic, by the way. Look, this is a campaign that will never be able to justify spending more than $1.5 billion in three months. They didn't want to put her in television because they knew she was terrible so they just tried to flood the airwaves. But there’s just so much time you can buy.

John McCain used to talk about overbombing in Afghanistan -- after a while, you're just watching rubble bounce. That's what it was with Kamala Harris ads. They were just everywhere and people were getting turned off by those ads, but they couldn't put her in television for interviews because she was just so terrible. So Joe Rogan reached out to her, others reached out to her, but they knew that they were gonna get serious questions, so they didn't want her there. They put her on porn sites. That’s all she could do.

Then Webster asked about the White House press briefings in a second term:  “Donald Trump may consider giving people like the aforementioned Joe Rogan a seat in the White House press briefing room instead of the mainstream media. I love it when the cat is among the pigeons. That would cause a meltdown, wouldn't it, Brent?” Bozell replied:

BOZELL: He has every right to look at them and say you don't have a right to be in this press briefing, you are not reporting the news. I’m gonna bring in other people. I’m bringing in Joe Rogan, who by the way has got a massive audience and you don't, your audiences are imploding, CNN's audience is imploding, MSNBC is imploding. Why does he care to have them in there?

Laying out those audience facts would cause some exploding heads.