At first glance, this piece entitled “Analysis: Who should control how we get political news?” seemed like a good thing:
From a convention of liberal bloggers here [
] to talk-radio studios to the halls of Congress, people are arguing over who should control the way Americans get information about politics. Chicago
Among the flash points: Should the government stop conservative Rupert Murdoch from buying The Wall Street Journal, should the government require that liberals get radio shows to counter the influence of conservatives such as Rush Limbaugh and what role should new media such as bloggers and YouTube play in politics?Hooray! We’re going to get to the bottom of things, right? Wrong. This isn’t so much an analysis, but more of a “danger, Will Robinson!” moment. After giving a brief rundown of this summer’s biggest media-related stories (the News Corp. buyout of the “Wall Street Journal,” the wish to re-introduce of the Fairness Doctrine as it relates to talk radio, and the brouhaha surrounding Bill O’Reilly’s criticism of Democrat presidential candidates attending the YearlyKos convention), we get to the analysis part at the end:
The two examples illustrate that in the world of new media, there are multiple outlets where political content can be found, and as those outlets become identifiably liberal or conservative, politicians and voters can pick friendly forums while damning the other side's outlets as illegitimate. Whether this is healthy for our nation's political life is a question worth pondering.
All this comes as the traditional media landscape is shifting with earthquake force. Newspapers are watching readers shift to the Web. The big TV networks are losing viewers to cable. And among the best-informed viewers are those who tune in regularly to "The Daily Show" and "The Colbert Report" on Comedy Central.Historically, a relatively small portion of the population has had control over the dissemination of news. While they claim to be neutral and balanced in their coverage (just ask Diane Sawyer), the simple act of reading between the lines (as NewsBusters does) is a real eye-opener. The fact that newspaper circulation and viewership at the alphabet networks are both way down is a bad thing for them. After all, they are in the business of selling advertising space based on raw numbers – and if people aren’t reading or watching, then the piggy bank isn’t filling up. So it’s in their best interest to “ponder” whether or not it’s “healthy for our nation’s political life” to have so many other news and commentary outlets to choose from.
But that’s the danger big media worries about. The teeming masses thinking? Making decisions without their hands being held? Scary days indeed. Bottom line: the only ones who should be controlling anything are those who provide and those who consume. It’s called a free market, the cornerstone of our society. Anything less is unacceptable.
So beware of Greeks bearing gifts. And beware of “old media outlets” trotting out analyses about whether or not the “new media” is a good thing.