MRC President David Bozell joined Vince Coglianese on the VINCE podcast today to dissect the relentless tide of left-leaning media bias and the Media Research Center’s crucial role in holding the press accountable.
“The Media Research Center has been the brain trust of the American right for assessing media lies and nonsense for four decades,” Coglianese declared, setting the stage for a candid discussion about MRC’s mission and how the left-wing media operates.
Coglianese inquired about Brent Bozell, MRC’s founder and David’s father, who was recently nominated by President Trump as ambassador to South Africa. David noted, “The president wanted a pitbull, and my father’s a pitbull,” though Senate confirmations are delayed due to Democrat obstruction. Coglianese added, for reasons patently obvious, “The Left hates your dad and will do everything to stop him.”
The conversation shifted to MRC’s unparalleled archive of over one million hours of TV news since 1987. “Your library is incredible,” Coglianese exclaimed. “If we need old CNN footage, MRC likely has it.” Bozell explained, “Everything aired on news television since 1987, on VHS or digitized... It’s likely the largest television archive in the world.” This archive serves as a verifiable record of media narratives, used by everyone from Republicans to Jon Stewart’s The Daily Show in its early days. Bozell added, “As a 501(c)(3), we must provide access. If a clip embarrassed a conservative, maybe they needed to improve their presentation. If it was unfair, it stung, but by law, we couldn’t discriminate based on the caller’s politics.”
"It's a force-feeding operation."
— Media Research Center (@theMRC) August 26, 2025
Despite shrinking TV and print audiences, the leftist media force themselves onto the public.@DavidBozell @VinceCoglianese pic.twitter.com/ONT54XAZ3z
Coglianese probed the shifting media landscape: “How has the legacy press changed? They seem more hysterical and powerless.” Bozell responded, “Their TV ratings are in the toilet — CNN lost 50% of its election night audience... Only 23% of Americans watched the 2024 election night returns on TV.” He highlighted how legacy media now rely on aggregators like Apple News to push their narratives, yet their influence wanes as audiences turn to podcasts and platforms like Rumble.
When Vince Coglianese asked why fewer people are tuning into legacy media, Bozell responded with humor and precision, citing a lack of trust: “Media believability is at an all-time low, neck-and-neck with Pelosi’s approval rating.”
The discussion grew lively on the topic of media double standards. Bozell highlighted a deadly Florida truck crash ignored by major networks, noting the driver was an illegal immigrant who obtained a commercial driver’s license through lenient policies in blue states. “They covered other crashes, but not this one — it didn’t fit their open-border narrative,” he said. On Trump’s deployment of the National Guard to Washington, D.C., Bozell pointed out that the city’s murder rate surpasses Bogota, Colombia’s. “A fair news operation would explain why Trump sent the National Guard, but they refuse to give him credit,” he added.
Coglianese raised the recent raid on John Bolton’s home for the alleged theft of classified information, asking about media reactions. Bozell quipped, “They cheered Biden’s Mar-a-Lago raid ... but call Bolton’s raid ‘Soviet.’” Closing with a jab, Coglianese vowed, “We’ll keep rooting for the media’s demise, and MRC will provide the content for their obituary.”
David Bozell is the president of the Media Research Center and ForAmerica, a grassroots organization that mobilizes conservatives to advance policies prioritizing American sovereignty and values.
Vince Coglianese is the host of the nationally syndicated “The Vince Show,” airing weekdays from noon to 3 p.m. ET, and the daily “VINCE” podcast. Previously, he hosted at News Talk WMAL in Washington, D.C.
