Dove
Survey: 80% of Dads Say Media Portrayals of Fatherhood Wrong
June 13th, 2014 10:59 AM
Well this is a pleasant surprise: the media incorrectly depict fathers, according to today’s dads – and, for once, the media agree.
Just in time for Father’s Day, soap brand Dove hired Edelman Berland to survey 1,000 dads for Dove Men+Care. The dads challenged the media’s representation of fathers – with 80 percent agreeing the media fail to portray fathers roles accurately. When asked what…