Prominently displayed on the BuzzFeed front page as I write this (3:00 p.m. Eastern) is a headline blaring "How The NRA Twitter Handles A Mass Shooting: Silence." The accompanying thumbnail shows the NRA's initials overlaid on an American flag, with the word "fail" in a yellow dot on the upper left-hand corner. "The model is to go silent for at least a day, depending on the scope of the tragedy," notes the subheadline.
The article itself, written by Andrew Kaczynski, is from December 16, 2012, two days after the Newtown shooting. It was updated this morning to note the following, "Sept. 16, 2013, Washington D.C. Navy Yard Shooting: One Day (And Counting) Without Tweeting." Kaczynski followed that with an embed featuring the last tweet from the NRA's account, from September 15.
Around 2:45 p.m., that article was teased at the top of the left-hand column pictured below. My apologies for failing to get that screen grab. Here is a screen grab from around 3:00 p.m. Eastern:
