Vanity Fair Irked by the Fashion Power of MAGA Hats

August 19th, 2026 9:51 PM
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Imagine if a magazine staffer had walked into the offices of Vanity Fair these days wearing a MAGA hat. It is not is not hard to envision the enraged reaction that would be directed towards that staffer. Most likely  he (or she) would be subjected to demands to resign. Perhaps even therapy sessions to help those subjected to a view of such a hat in their "safe spaces" to treat those being subjected to such a sight. Indeed, it is also not hard to imagine similar similar reactions from leftists in other situations upon seeing the dreaded MAGA hats. 

This could be because MAGA hats have become the most powerful article of fashion in history. In fact, Vanity Fair editorial director Mark Guiducci conceded as much on Tuesday in "MAGA Has Changed American Style. Who Defines It Now?" 

The subtitle also reflects the sheer power of MAGA hats: "Eleven years after Donald Trump first donned a MAGA cap, what we wear has never more clearly been a signpost for our allegiances."

Eleven years ago yesterday, Donald Trump lit upon the border town of Laredo, Texas, wearing for the very first time a baseball hat that declared, begged, demanded: MAKE AMERICA GREAT AGAIN. It was white with navy embroidery—the more zealous red came later—with a brim just as wide and flat as a grandpa’s golfing cap. In the prelapsarian days of 2015, when our would-be dictator was mostly a punch line, hipsters in Williamsburg started wearing MAGA hats as a joke. They sold out on Trump’s official website and at the store in Trump Tower. “Trump’s Campaign Hat Becomes Ironic Summer Accessory,” Ashley Parker reported in the New York Times Style section.

So back in 2015 liberals merrily wore MAGA hats as a campy joke. Yes, it was a joke back then because they thought Trump and the MAGA movement were going nowhere.

Now fast forward eleven years and the joke is on the leftists who often can no longer maintain any semblance of sanity at the mere sight of a MAGA hat.

One decade, one year, and one day later, the red cap has become the red line of our divided society: Wear it and you are either embraced or shunned. There is no neutral reaction—even in Spain. Ferran Torres, the Barcelonan forward who scored the championship-clinching goal in the World Cup final, wore a red “Make Spain Great Again” cap during a victory parade in Madrid, sparking retweets from the White House and derision in El País.

...There could hardly be a more vivid example of what front-row habitués call the “power of fashion.” By that, we—yes, I consider myself a card-carrying fashion person—mean that clothes don’t just conceal the body, they reveal the mind. They can express individuality or, more often, collectivity: I am this kind of person; I belong to that tribe. And MAGA understands that better than anyone. Certainly better than the Democrats. You might call it the fashion of power.

Who's laughing now? The MAGA hat has become the all-powerful destroyer of liberal minds as Vanity Fair has admitted.