The popular children's toy brand, American Girl, is under scrutiny, as it should be, for releasing a book called “A Smart Girl’s Guide: Body Image” that promotes transgenderism. 
American Girl rebranded itself from its former name, Pleasant Company, back around the year 2000 when Mattel purchased the brand. Since then, the company has spiraled in terms of quality of products.
Previously, the company focused on 18-inch dolls with some minor accessories and clothing changes. They have also produced books that accompany dolls with different historical backgrounds. Each doll had a different history and heritage that young girls would learn about with the purchase of each toy and her story.
Now however, American Girl has an agenda and it is far from hidden.
Their “Body Image” book has a passage that says “If you haven't gone through puberty yet, the doctor might offer medicine to delay your body's changes, giving you more time to think about your gender identity,” according to a note from Daily Mail.
“Body Image” also listed resources for kids to turn to “if you don’t have an adult you trust.” Oh great! Another group that encourages keeping important things hidden from parents.
The New York Post indicated that the book said, “Studies show that transgender and nonbinary kids who get help from doctors have much better mental health than those who don’t,” and encouraged the use of “they” pronouns.
Photo Source: NY Post
The book reportedly tells kids that they should appreciate their body but also “still want to change certain things about it,” aka their boy or girl parts. The book also promotes the use of puberty blockers which even the New York Times has warned against.
Obviously, conservatives are furious about the news.
The Federalist Editor-in-Chief Mollie Hemingway, urged parents to avoid this company to protect their daughters.
Parents should know that American Girl guide books — which used to be pretty good — now promote dangerous gender ideology to little girls as young as 3. If you love your daughters, protect your daughters by avoiding this company. https://t.co/q3cVPKKusQ
— Mollie (@MZHemingway) December 7, 2022
The Babylon Bee:
The sweet innocence of the classic American Girl days and stories is over. 😭
— MaryPoppins (@heyjustpray) December 7, 2022
Gays against groomers called the book “blatant grooming.”
Why is @American_Girl promoting gender ideology in their children’s books? This is blatant grooming. Stop confusing children with this nonsense. #GaysAgainstGroomers pic.twitter.com/cInDXD1nZh
— Gays Against Groomers (@againstgrmrs) December 7, 2022
And Allie Beth Stuckey suggested you return the book if you purchased it for a Christmas gift.
Gone are the days when @American_Girl taught girls about history & femininity. Now they’re encouraging our daughters to hate their bodies, halt their puberty, & cut off their breasts in the name of “self-love.” Return your AG Christmas gifts asap. https://t.co/eqiVnG9m9z
— Allie Beth Stuckey (@conservmillen) December 7, 2022
This isn’t the first time (and it’s probably not the last) that a Mattel product has pushed the LGBTQ agenda to children that innocently enjoy their products. Earlier this year the company released a transgender Barbie doll.
Why Mattel had to take something so pure and good and make it bad is unbeknownst to me but that’s what we’re dealing with these days.
RIP to American Girl.
