On Tuesday, Washington Examiner’s Social Media Reporter Heather Hamilton reported on NBC’s disastrous drop in viewership during the recently-concluded Winter Olympics: “After more than two weeks of coverage, the 2022 Winter Olympics competition in Beijing is complete, leaving behind dismal TV ratings.”
“NBC announced it had an average of 11.4 million viewers across its platforms each night for a total audience of 160 million — a record low for any Winter Games, with a 42% drop in viewers from the 2018 Winter Olympics in South Korea,” Hamilton noted. She further explained: “Concerns over China’s human rights violations overshadowed much of the Olympic discussion.”
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