MSM Gave Bill Clinton More Coverage Than Any Republican Candidate

February 4th, 2008 12:24 PM
H/t ML.

How fixated is the MSM on its beloved Democrats? In a recent week, the media bestowed more coverage on Bill Clinton than on any of the Republican presidential candidates.

That's the finding of the The Project for Excellence in Journalism [PEJ], a part of the Pew Research Center, which has never been accused of right-wing tendencies.

The PEJ systematically studies coverage of a variety of issues, including candidates, and issues a weekly report. For the most recent week studied, January 21 through 27, Bill Clinton was the third-most prominent newsmaker in the race for President, beating out all Republicans. Finishing fourth, after Bill, Hillary and Obama, John McCain was, predictably, the most-covered GOP candidate.

See the full story here . Details on the media outlets studied here .

Consider that political consultants refer to MSM coverage as "earned media," as an adjunct to "paid media" -- advertising. In other words, there is a huge financial/political benefit to the candidates in being covered. So it's not just reporting -- look at the MSM's fixation on the Dems as a contribution in kind.