It appears that on Monday night CBS wanted to follow in NBC’s lead, from earlier that morning, and highlight the super bowl ads that pushed the liberal agenda. “The 1984 Wendy's super bowl ad finding its way into the presidential campaign. Well this year, in something of an end reverse, politics found its way into the Super Bowl ads,” hyped anchor Scott Pelley on CBS Evening News, while reporter Don Dahler touted, “Super Bowl LI saw a relatively new player in the ad game. Ideology.”
Which ideology the companies were peddling was unsurprisingly absent from his report. It has been noted that the only time the liberal Big Three networks like to throw around ideological labels is when they’re smearing conservatives.
The first ad Dahler showed off was carmaker Audi’s liberal propaganda that continued the myth that women in America are paid less than their male counterparts for the same work. “Audi vowed to give women employees equal pay for equal work,” he praised.
There was no mention that even the liberal PolitiFact notes a Labor Department study that points out that the gap is mere pennies on the dollar. They also quoted a department official who stated that “the raw wage gap should not be used as the basis to justify corrective action … Indeed, there may be nothing to correct.”
He promoted commercials that seemed defiant of President Donald Trump’s policies on immigration:
Airbnb promoted its commitment to housing refugees from a multicultural world. Anheuser-Busch spent $10 million plus production costs for a one-minute spot about how the company co-founder immigrated to America. Newcomer 84 Lumber showed a mother and daughter making their way to America, but the ad was edited after Fox network complained, so viewers saw this, but had to go to the internet to see the original end, at an enormous wall.
In a sit-down interview with the reporter, Rob Schwartz, an ad company CEO, glorified the 84 Lumber ad, saying “We would not have known them had they not done something really so disruptive and brave.” “Not only have advertisers gotten bolder to make political statements, but the audience is more political,” Schwartz continued.
The CBS reporter also found humor in a haircare ad that mocked “the president’s signature quaff.” “We're in for at least four years of awful hair,” the commercial’s voice over joked.
Wrapping up his report, Dahler remarked that the ads had sparked a lot of conversation online from both their supporters and their opposition. He also made excuses for the companies, claiming, “Because of how long it takes to produce these commercials, some of them were conceptualized and began filming last year. Scott, that was back when Hillary Clinton was seen as the clear favorite to become the 45th president.”
Dahler strangely put emphasis on the word “favorite” when mentioning Clinton. Curious as to what that means.
Transcript below:
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CBS Evening News
February 6, 2017
6:46:06 PM EasternSCOTT PELLEY: The 1984 Wendy's super bowl ad finding its way into the presidential campaign. Well this year, in something of an end reverse, politics found its way into the Super Bowl ads. Here’s Don Dahler.
[Cuts to video]
AUDI AD: Do I tell her her grandpa is worth more than her grandma?
DON DAHLER: Super Bowl LI saw a relatively new player in the ad game. Ideology.
AUDI AD: She’ll be automatically valued as less than every man she ever meets?
DAHLER: Audi vowed to give women employees equal pay for equal work.
AUDI AD: Or maybe I'll be able to tell her something different.
DAHLER: Airbnb promoted its commitment to housing refugees from a multicultural world. Anheuser-Busch spent $10 million plus production costs for a one-minute spot about how the company co-founder immigrated to America. Newcomer 84 Lumber showed a mother and daughter making their way to America, but the ad was edited after Fox network complained, so viewers saw this, but had to go to the internet to see the original end, at an enormous wall.
ROB SCHWARTZ: Now, we know Lowe’s, we know Home Depot. Guess what, now we know 84 Lumber. We would not have known them had they not done something really so disruptive and brave.
DAHLER: Rob Schwartz is CEO of a Manhattan based ad agency. It used to be that advertisers would avoid politics, but that wasn't the case last night.
SCHWARTZ: Not only have advertisers gotten bolder to make political statements, but the audience is more political.
DAHLER: It's a 10 Haircare took a more direct approach. Poking fun at the president’s signature quaff
IT’S A 10 AD: We're in for at least four years of awful hair.
DAHLER: One of the night's most emotional ads transcended politics. Hyundai's 90-second live commercial featured three American soldiers stationed overseas. With 360-degree virtual reality technology, the soldiers were surprised to find themselves suddenly attending the game. With their loved ones.
[Cuts back to live]
As could be expected, social media exploded when messages both supporting and condemning many of the ads. Because of how long it takes to produce these commercials, some of them were conceptualized and began filming last year. Scott, that was back when Hillary Clinton was seen as the clear favorite to become the 45th president.
PELLEY: Don Dahler tonight. Don, thank you.
