Amid the Federal Communications Commission’s probe into possibly stripping The View of their “bona fide news program” status and the FCC receiving pushback on the prospect of renewing the broadcast licenses of ABC affiliates, The New York Post was reporting that the day time TV giant was under great financial pressure and appeared to be buckling. So much so, that requests for raises from co-hosts were being denied and their wardrobe budget was being slashed.
According to The Post, a network insider says The View was experiencing “major cost cuts” and that all six co-hosts have received pay cuts:
“The View” has been hit with major cost cuts, which have affected not only the hosts’ wardrobe budgets, but their pay raises.
A source told Page Six Hollywood that several of the hosts — Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Ana Navarro and Alyssa Farah Griffin — have taken pay cuts since Season 29 premiered in September 2025.
The cast were apparently upset that their ABC budget for "expensive designer clothes” was reportedly being slashed as well:
Not only that, but the women’s wardrobe budget was affected, with a source explaining, “They’re all mad because they were all wearing really expensive designer clothes, and now it’s the same budget of a Wendy Williams-type show versus a marquee daytime show.
“They keep downsizing and downsizing and downsizing.”
They also didn’t seem to appreciate the brand new studio ABC invested in, which tracks with previous reporting that moderator Whoopi Goldberg was refusing to use her new dressing room because it didn’t have an ensuite bathroom. “The show has downgraded its filming space, and the fan-favorite Halloween show will be scrapped this year,” the report said.
A reason that The View was able to weather the storm of shifting audience watching patterns and expectations better than the late night comedy shows was their diverse revenue streams, which didn’t solely rely on ad placements.
But the report also notes they’ve started to hemorrhage their as well: “Meanwhile, product integrations have become rare as advertisers have begun reaching out to competitors of ‘The View.’”
Given how late ABC and Disney arrived in attempting to rally the show’s supporters to filing positive comments with the FCC on their behalf, perhaps the budget cuts were a preemptive move to be in a better position to cut their losses when the time came.
