The Ups and Downs of Gas Price Coverage

September 29th, 2006 4:36 PM

The latest "Media Myth" study from the MRC's Business & Media Institute is out. BMI deputy editor Amy Menefee and researcher Julia Seymour found that the media were quick to hype rising gas prices but slow to recognize the ground-rocketing they've been taking lately.

  • In 35 straight business days of falling gas prices, evening news shows emphasized “high” or “rising” gas prices more often than falling prices.
  • In half the stories where journalists mentioned falling gas prices, they undermined the news with warnings of future price increases.
  • It took NBC three weeks to report falling prices on the "Nightly News." By that time, the average price for a gallon of unleaded gasoline had fallen 24 cents.

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