NEW: Twitter Testing Podcast Program

August 28th, 2022 12:34 PM

Twitter is testing a new podcast program on its app.

The Verge reported that the company redesigned the “Spaces” section of the app to include “Stations,” which lists playlists of full episodes based on topics of interest for users.

A spokesperson said the company wants the app to mimic a podcast recommendation from a friend or co-worker and have a similar interface to Pandora, a music-streaming app.

“What we’re really trying to capture here is as if it’s like another user recommending you something,” The Verge reported that Twitter senior product manager Evan Jones, told Hot Pod.

The company also says the program will promote investments in audio creators. 

“Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators,” Twitter wrote in a blog post. “To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”

Twitter said it will suggest “compelling” podcasts for the user to listen to. Vox Media will also have podcasts in the Spaces hub.

“Vox Media has a rich array of popular podcasts across many categories, and we’re thrilled that Twitter is expanding its audio capabilities to help more listeners discover them,” Ray Chao, the general manager of audio at Vox Media, said according to the blog. “Whether it's Kara Swisher and Scott Galloway’s ‘Pivot,’ our daily news explainer ‘Today, Explained,’ or ‘Stay Tuned with Preet Bharara,' we're excited Twitter is offering users and podcast fans an exciting new frontier."

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