NFL Commish Roger Goodell ‘Hearts’ Bad Bunny: They Hug, But Don’t Kiss or Don Dresses

February 9th, 2026 2:37 PM

NFL Commissioner Roger Goodell loves singer Bad Bunny, the league declared on social media Sunday following the notorious Latino singer’s divisive halftime performance in Spanish disenfranchising English-speaking fans during Sunday's Super Bowl.

“Commish [heart emoji] Benito,” the NFL captioned a video it posted on X.com of Goodell and Benito Bad Bunny hugging and smiling.

While Bad Bunny is known for kissing other men, the two stopped at hugs during their on-camera embrace on Sunday.

Likewise, Bad Bunny is also infamous for wearing women’s clothes, such as dresses and skirts. It had been rumored that he would do so again on Sunday, but both he and Goodell restrained themselves from flouting sartorial convention on-camera at the Super Bowl that night.

Bad Bunny has become a polarizing entertainer due to his anti-federal law enforcement and anti-American culture sentiments, as well as for his explicit, controversial lyrics.

The choice of Bad Bunny is just the latest chapter in the NFL's ongoing descent into promotion of radical leftist ideology, at the expense of providing nonpartisan entertainment - and that hasn't been popular with its traditional fan base.

Turning Point USA streamed an alternative halftime show headlined by singer Kid Rock, which a TMZ poll found was about twice as popular with viewers as Bad Bunny's performance.

On social media, the NFL’s Bad Bunny offering is being deemed the league’s Bud Light, referring to how the beer label lost sales due to backlash over an ad touting transgender social media biological male Dylan Mulvaney.