On September 20, Noel Sheppard of NewsBusters posted on a misleading Associated Press/Yahoo poll on racism. The poll asserted that if Barack Obama loses, it will be because of "[d]eep-seated racial misgivings" held by "one-third of white Democrats."
Later that day, NB's Michael Bates criticized the AP's report on the poll for its historically inaccurate claim that the US "enshrined slavery into its constitution."
NB's Lyndsi Thomas got into the neighborhood of the concern I'm about to note on Sunday, when she noted that the pollsters tried to ferret out racism by asking questions that could be seen as purely political and having nothing to do with race.
But it seems to me that the pollsters engaged in a bit of hocus pocus. These three paragraphs from a story explaining AP's methodology carried at the Minneapolis Star Tribune gave me that impression:
Since many people are uncomfortable discussing race with pollsters and others they do not know, the poll also used subtler techniques.
For one thing, the survey was conducted online, as have all AP-Yahoo News polls since they began last November. Studies have shown people are more willing to reveal potentially unpopular attitudes on a computer than in questioning by a live interviewer.
The poll also used a technique aimed at measuring what psychologists call "affect misattribution." This involved showing faces of people of different races quickly on a screen before displaying a neutral image that people were asked to rate as pleasant or unpleasant. Studies have shown that people consciously or unconsciously transfer their feelings about the photograph to the object they are rating.
I think that whether or not people are "more willing to reveal potentially unpopular attitudes on a computer" is highly debatable, especially in regards to race. Sure, you're afraid of a live interviewer thinking ill of you, but anything you type online, stays online. I'll bet that some "studies have shown" the opposite of what AP asserts, depending on topic.
As to the "affect misattribution," I'm supposed to believe that whites will rate a "neutral" image negative if they saw a bunch of faces quickly on a screen just before that. Even if they "transfer their feelings" to the "neutral" image, what in the world does that prove or disprove about voters' willingness to vote for or against a black presidential candidate?
Having read through AP-Yahoo-Stanford's full report, I can't help that the pollsters decided what answer they wanted, and designed polling techniques, including exotic and bizarre ones, to get that result.
Cross-posted at BizzyBlog.com.
—Tom Blumer is president of a training and development company in Mason, Ohio, and is a contributing editor to NewsBusters






















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Comments Policy
I think you’re on to
Wed, 09/24/2008 - 23:07 ET by blingbling65I think you’re on to something, I think all this racial B.S. is just a ploy. So when the Republicans steal the election they can pull this lie out and say they told us not to believe the polls that said Obama was ahead.
We have to stop them, who's with me?
BLING!
Wed, 09/24/2008 - 23:37 ET by Indiana JoeLong time no see, kid! How they hangin? You get lost on your way to HuffPo or something?
;^D
"... smells like... victory." - Robert Duvall
Obama loses = racism; McCain loses = racism, sexism & no vets
Thu, 09/25/2008 - 01:58 ET by wdhorningThe claim is that if Obama loses, it will be because of racism, and this is a joke.
So what if McCain loses? I should then claim it is because of racism,
since about an equal number of whites will vote for Obama and an equal
number of whites for McCain, but 95% of blacks plan to vote for Obama.
In otherwords, blacks are bigger racists than whites, at least by percentage of each race, because the statistics prove it.
And by the same token, if McCain loses I could claim it was because of sexism against Palin.
This may or may not actually be true in any of these cases, but this
all proves the white racism argument is a bunch of silly campaign BS.
Disclaimer: I do realize that blacks likely feel this is an
opportunity for the first time in the history of the USA to have
someone that "represents them" in the White House. So I do understand
the emotion of it all, and it is not necessarily a racist issue for
blacks, but just a matter of pride and a matter that for once they have
virtually total respect and it would also prove they have "arrived"
more or less.
However, I could also argue that women feel this is an opportunity
for the first time in history of the USA to have someone that
"represents them" in Washington too, even if only a V.P. (Granted,
strongly pro-choice, about 15% of all women, may not feel that way.)
Or for that matter, disabled veterans may feel too, that with McCain,
they may have better chances for increased benefits.
In summary, these issues are not all "black or white" (no pun
intended) or "right or wrong" or "best or worse", since this campaign
for president/vice president is symbolic of the struggle of minorities,
women, veterans and even white males (the most picked on group in
America). So there!!!
My friend, don't forget
Thu, 09/25/2008 - 03:05 ET by tomnkikiMy friend, don't forget "ageism". I'm sure that would come into play here, too, since it seems anybody over the age of 50 can't possibly be worthy of anything in the Dems. minds.
I agree...
Wed, 09/24/2008 - 23:18 ET by rsb1I agree that this is an example of using statistics to create a desired result. Whether a person has a "negative" response to an image does not translate directly to a "negative" action toward a similar image. The poll designers made extensive assumptions and imputed meanings to images and words that are not provable by their methodology. In simpler language, they rigged it.
Would be a great skit on the old SNL
Wed, 09/24/2008 - 23:41 ET by Indiana JoeI picture Garrett Morris:
"Now, we see here these 'subliminal' images, slowed down"
pics: puppy, old lady, black man with stocking mask and gun, boy scout.
"The negative result shows the inherent, unconscious racism of the viewer."
It would have killed.
This is a "methodology?"
"... smells like... victory." - Robert Duvall
Good one IJ... Bays
Thu, 09/25/2008 - 01:10 ET by JerryGood one IJ...
Bays ball bin berry berry good to Chico Escuella.
When asked if he went to war with Iraq to derail the impeachment vote: “I don’t think any serious person would believe that any President would do such a thing." - President Clinton (Dec 1998).
A highly suspect poll
Thu, 09/25/2008 - 00:03 ET by CobraManThis is a highly suspect poll and any results this poll returns should not be accepted as accurate.
On-line polls are HIGHLY inaccurate, as you can NOT control participation in on-line polls like you can with phone-interview polls or ballot polls. It's far to easy to cheat and purposely affect the results of an on-line poll. Anyone can "rig" an on-line poll by creating multiple log-ins and voting more than once, especially when you access a site through a proxy. That fact alone negates the accuracy of any on-line poll results.
Also, contrary to the claims of the Strib, people are more prone to lie when they are anonymous. A live interview or single ballot poll is more likely to invoke HONEST responses as the responder knows that they can possibly be identified. Most people will answer a question honestly when the think that they can be held responsible for dishonest answers, even when the risk of being discovered as a fraud is very low in responding to a poll. An anonymous responder has no such inherent accountability issue.
Last, but not least, this "affect misattribution" method is HIGHLY suspect, as this is blatant interference of potential behavior through image manipulation. The very selection of "neutral" images is subjective to the person making that selection. It is impossible to determine what image a potential respondent will find as neutral. An image of a black cat, for example, may be consider as scary to some people, cute to others, and neutral to the remainder. How can anyone predict which image will be considered as neutral unless they have background information on the person viewing that image, like if they own cats, have ever been attacked by a black cat, are superstitious, or other relevant factors? You can't. The same is true of an image of a car, a lamp, or any other possible "neutral" image. Any claim that you can determine the neutrality of an image WITHOUT reviewing the background of each respondent is a false claim and should be disregarded.
Obama: My job is above my pay grade
Oh, you're spot on, C-Man
Thu, 09/25/2008 - 00:07 ET by Indiana JoeBut I was too lazy to type all that. I took it as seriously as I felt it deserved. ;^)
"... smells like... victory." - Robert Duvall
Glad to help you out
Thu, 09/25/2008 - 00:17 ET by CobraManI'm glad to help you out. As Tom as stated, "anything you type online, stays online" for anyone to read and consider. I hope that I can help someone understand just how poorly this "poll" was conducted and why the results of this "poll" should not be accepted as accurate, or even relevant.
Obama: My job is above my pay grade
" this "affect
Thu, 09/25/2008 - 00:59 ET by Jerry" this "affect misattribution" method is HIGHLY suspect.."
Also, misattribution can lead to blindness and hairy palms.
When asked if he went to war with Iraq to derail the impeachment vote: “I don’t think any serious person would believe that any President would do such a thing." - President Clinton (Dec 1998).
Obama loses = racism; McCain loses = racism, sexism, no vets
Thu, 09/25/2008 - 01:56 ET by wdhorningThe claim is that if Obama loses, it will be because of racism, and this is a joke.
So what if McCain loses? I should then claim it is because of racism, since about an equal number of whites will vote for Obama and an equal number of whites for McCain, but 95% of blacks plan to vote for Obama.
In otherwords, blacks are bigger racists than whites, at least by percentage of each race, because the statistics prove it.
And by the same token, if McCain loses I could claim it was because of sexism against Palin.
This may or may not actually be true in any of these cases, but this all proves the white racism argument is a bunch of silly campaign BS.
Disclaimer: I do realize that blacks likely feel this is an opportunity for the first time in the history of the USA to have someone that "represents them" in the White House. So I do understand the emotion of it all, and it is not necessarily a racist issue for blacks, but just a matter of pride and a matter that for once they have virtually total respect and it would also prove they have "arrived" more or less.
However, I could also argue that women feel this is an opportunity for the first time in history of the USA to have someone that "represents them" in Washington too, even if only a V.P. (Granted, strongly pro-choice, about 15% of all women, may not feel that way.) Or for that matter, disabled veterans may feel too, that with McCain, they may have better chances for increased benefits.
In summary, these issues are not all "black or white" (no pun intended) or "right or wrong" or "best or worse", since this campaign for president/vice president is symbolic of the struggle of minorities, women, veterans and even white males (the most picked on group in America). So there!!!