It's a common trick the media employ when reporting on "skyrocketing" gas price stories: show photos or B-roll of price marquees that bear prices way above the actual average price.
MSNBC.com's front page this morning is no exception, as the screen cap at right shows regular unleaded for $3.979, or 21 percent higher than the national average of $3.27.
The article's headline reads, "Rising gas costs crimping budgets."
The caption for the same photo in the article reads, "Gas prices already top $4 a gallon at many stations including this Shell outlet in Menlo Park, Calif."
Menlo Park is a suburb of San Francisco and as of March 20, 2008, regular unleaded prices there averaged $3.73/gallon, compared to $3.27 nationally and $3.67 in Northern California.
For more on the media's biased reporting on gasoline prices, check out the Business & Media Institute's special reports "Gassing Up" (May 9, 2007) and "Gas Hysteria" (Sept. 26, 2006), as well as their archive of daily analysis on energy reporting archive here.
Photo in screen cap is AP file photo by Paul Sakuma