Media Head over 'Heelys' with 'Dangerous Toy' Hype

June 21st, 2007 11:23 AM

What you don't know about your kids' sneakers can kill them!

Hmm, I'm getting a strange sense of déjà vu.

The Washington Post's Fredrick Kunkle let a leftist group skate away with the bland "nonprofit group" tag. The group, the Boston-based World Against Toys Causing Harm (WATCH) named Heelys -- a pair of sneakers with small wheels recessed into the heel -- the worst toy of 2006.

But a review of WATCH's Web site reveals that the group is headed by a trial attorney who boasts of raking in "record-setting settlements and jury verdicts throughout the country."

Oh, and they don't like toy laser guns, although they, you know, don't actually shoot real lasers:

PRODUCT
DESCRIPTION
PERFORMANCE
PROGRESS
PROJECTILE TOYS:
General Darts, missiles, arrows, air-pumped ball launchers, and more Manufactured with sharp points that can blind or injure innocent bystanders; pressurized launchers can bruise, maim and blind. Manufacturers have converted sharp edges to soft, pliable rubber or foam tips; launchers still remain problematic (See e.g. "10 Worst Toys" 1998).
"M-60 Automatic Assault Lazer" (Royal Condor; SRM Company) Toy replica of real life M-60 automatic assault rifles, machine guns and assault weapons. Life-like weapon designs with realistic belt for automatic bullet feed, promotes violence in playthings . Named in 1994 "10 Worst Toys" list; distributors, manufacturers & retailers instituted buy-back & trade-in programs; states have made possession of such toys on school grounds a criminal offense; design changes instituted to move away from realism; problems still exist.