A few days ago, we covered a one-sided pro-sanctuary cities story on Mega Noticiero and wondered aloud whether this new national Spanish-language newscast was going to do anything to differentiate itself from the rest of the market. Boy, were we wrong.
Interesting things happen when your network is not partially owned by a top Clinton Foundation donor who has pledged his “full might” to electing Hillary Clinton to the presidency. Case in point: Mega Noticiero actually went there and covered a fresh story regarding Hillary Clinton’s alleged lesbian proclivities:
MARIA ELVIRA SALAZAR, ANCHOR, MEGA NEWS: Now, the supposed ex-lover of former President Bill Clinton is assuring that Hillary is a lesbian. Miss Sally Miller, who was once Miss Arkansas, says she had a romance with Bill in 1983, and that the then Governor of that state told her that Hillary didn't like having sex with him, because she preferred sex with women.
The story aired during the newscast’s new “Political Circus” segment, a daily roundup of the varied goings-on of the campaign trail and highlight, per Salazar, “what goes on under the tent.”
The story has yet to air on any other major national television newscast, in English or Spanish. Mega Noticiero was evidently willing to take the risk involved, trust its viewers to watch the reporting and let them decide for themselves.
The item signals the beginning of what appears to be real market differentiation in the national Spanish-language media space.