Target Announces Its 2024 'Pride' Plan

May 10th, 2024 2:36 PM

Another year, another example of Target missing the bullseye.

On Thursday evening, Target Corprate released its 2024 fact sheet about how it will commit to the gays during "Pride month" this upcoming June. Among the ideas on how to be more supportive of the LGBTQs were events to educate people about the gays, community events around the nation celebrating the gays, products that represent the gays, support of overtly gay organizations, and spotlighting gay brands in Target stores.

Essentially, Target wants to barf the rainbow all over everything for the month of June, and throughout the rest of 2024 as well.

“At Target, we know our business thrives when we create experiences that foster a sense of belonging. That’s why we support and celebrate the LGBTQIA+ community during Pride Month and year-round,” the company wrote in its “Plans for Pride 2024” announcement.

Here’s the details in full:

  • Our Pride+ Business Council will host internal events and experiences where interested team members can learn, reflect, celebrate and connect. It’s complemented by the year-round resources and benefits we provide to our LGBTQIA+ team members, reflecting our culture of care for all 400,000 people who work at Target.
  • We’re joining local Pride events in our hometown of Minneapolis and around the country.
  • We’re offering a collection of products including adult apparel and home and food and beverage items, curated based on consumer feedback. The collection will be available on and in select stores, based on historical sales performance.
  • We continue to support LGBTQIA+ organizations year-round, including Human Rights Campaign, Family Equality and more.
  • Target also spotlights LGBTQ-owned brands in our assortment during Pride Month and throughout the year in our stores and online.

It’s no surprise that Target is excited to roll out its gay crap. Afterall, the store cares more about pushing an agenda than just about anything else, and this fad isn’t new. 

For example, for Easter this year, Target ignored the fact that the holiday was in celebration of Jesus' resurrection and instead focused on pastel flowers, bunny rabbits and eggs in its candy selection. During the Christmas season, Target released a “gay Nutcracker” as well as a pride snowglobe, a fabergé pride Santa, and pride Christmas drinking glass among many other rainbow-washed merchandise - and of course last year’s pride display was also nuts. It featured “tuck-friendly swimsuits” and merch from a pro-Satan transgender designer.

Related: Target SLAMMED Over ‘Gay Nutcracker’ Christmas Decorations

The odd part about Target’s re-commitment to "pride" this year is that last year, while it attempted to use the pride crap to cater to inclusivity and garner more sales, the scheme did the exact opposite. 

In August, Q2 results for Target’s earnings indicated that the company had declined 5.4 percent from the year before. As a matter of fact, quarterly sales declined for the time in six-years according to that report. These results initially caused Target executives to re-think all the pride displays yet now, just a few months later, it seems that the liberal shopping giant has learned nothing from its past mistakes.

Catch me avoiding the store at ALL COSTS this June and beyond.

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