The National Basketball Association (NBA) might be signaling that it will not be as committed to woke ideologies anymore.
The NBA just finished hosting its annual All-Star Weekend festivities, highlighted by last night’s All-Star Game. The event took place in Salt Lake City, Utah, a state that just last month passed a bill that banned gender-affirming care for minors.
You might be asking, “Why does this matter?”
In 2016, the NBA announced it would move the 2017 All-Star game from Charlotte, NC, a state that passed a law that required transgendered people to use public restrooms that correlated with the sex on their birth certificate.
The ever-woke NBA immediately pandered to Big Gay once it heard the news from North Carolina, saying in a statement that: "While we recognize that the NBA cannot choose the law in every city, state, and country in which we do business, we do not believe we can successfully host our All-Star festivities in Charlotte in the climate created by HB2.”
Now, the NBA did have more time to make it's asinine move and create a plan-B for 2017, and it would have been impossible to move an entire event from one city to another in less than a month.
But even with that concession made, we didn’t hear so much as a peep from the NBA about how much it supports transgenders and the LGBT movement during the All-Star festivities. No inclusivity speeches, no rainbow pregame uniforms, nothing. Surely you would expect something from this woke league.
The only thing we got was radio silence.
Could it be that the NBA is starting to understand that its incessant political activism is alienating a large portion of the fan base? Ratings and viewership numbers have largely declined over the past several years, and when those decline, so do profits. And the NBA naturally doesn’t like that one bit.
Many large corporations beyond the NBA are realizing that catering to woke ideologies drastically hurts their business models and are taking steps to alter their sales approach. Hopefully, the NBA will be the latest to join that group.