Hell has frozen over: there’s a voice of reason in the NFL.
Tampa Bay Buccaneers head coach Todd Bowles deflected an attempt by reporters at a press conference on Wednesday to spin the narrative regarding his matchup with the Pittsburgh Steelers on Sunday about race. After all, Bowles is black. He must want to talk about race, right?
Bowles will be coaching against Mike Tomlin, one of the three black head coaches in the NFL. While that mattered greatly to the sports reporters in that room who were bent on making most things in the game about racism and representation, Bowles doesn’t think it matters that much (spoiler alert: it doesn’t).
Todd Bowles on coaching against Mike Tomlin this Sunday: "I don't think it's a big deal...we don't look at color."
— David Schiele WTSP (@Deacon_Schiele) October 12, 2022
Bowles on representation in coaching: "I think the minute you guys stop making a big deal about it, everybody else will as well."
*Questions included for context pic.twitter.com/JtehXqqKcW
When asked about whether or not the fact that Tomlin was black mattered to him, Bowles seemed confused by the answer and said his skin color wasn’t what he thinks about when he sees Tomlin.
“We don’t look at what color we are when we coach against each other. We just know each other,” Bowles said.
Reporters should have taken the hint from that question that Bowles doesn’t fall for woke racism bull, but they didn’t. And boy did they get humiliated after their next question.
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One reporter was stupid enough to ask Bowles what he thought of Steve Wilks being hired as the interim head coach for the Carolina Panthers, becoming the third black man to be the top dog for a football team on the sidelines. The reporter framed the question of whether it was good to have another guy in the league that “looks like them” and “grew up like them.”
Bowles saw right through the nonsense and gave a response worthy of the question.
“Well, when you say, ‘They see you guys,’ and ‘look like them and grew up like them,’ it means that we’re oddballs to begin with,” Bowles replied in a slightly sarcastic way. “I think the minute you guys stop making a big deal about it, everybody else will as well.”
That is exactly the point. The only people that care about the racist narrative the media wants to push is the media and a handful of crazies whose voices are amplified to make you think lots of people care about it. And if a black man tells you it's not something worthy of attention, then it really isn’t.