Richard A. Viguerie, conservative direct marketing pioneer, is often called the "Funding Father of the conservative movement." Viguerie transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. The author of a number of books on politics and the conservative movement, Viguerie's latest book is TAKEOVER: the 100-year War for the Soul of the GOP and How Conservatives can Finally Win It. Mr. Viguerie is the chairman of www.ConservativeHQ.com.