Bozell Statement: NBC News Recognizes the MSNBC Brand Is a Malignant Tumor
Microsoft’s ill-advised marriage of convenience to NBC News has finally landed in divorce court, and it couldn’t have happened soon enough. Like any marriage built on a lie – in this case that MSNBC would be a legitimate news organization – it was doomed to fail.
The MSNBC brand is a tumor, corrupting everything it touches, and it’s good to see that Microsoft is finally cutting it off. Even though Microsoft untethered itself from MSNBC TV in 2005, MSNBC.com was still a stain on one of the most valuable, respected corporations in American history.
Since the cable network's inception in 1996, our Media Research Center analysts have worked diligently to track and expose MSNBC's bizarre descent into madness where the news is contorted into some sort of liberal fever dream. From Keith Olbermann's anti-American hot air and Ed Schultz’s 'right-wing slut' attack and urge to 'rip out' Dick Cheney's new heart, to the most recent rantings of Al Sharpton to incite racial violence in the Trayvon Martin shooting and Andrea Mitchell’s attempt to fabricate a “super market scanner moment” for Mitt Romney, MSNBC has sent journalism back to the partisan hackery of the 18th century.
MSNBC's embarrassing mockery of the news and deliberate refusal to Tell the Truth has tainted the NBC News brand with a layer of stink so thick it could take generations to cleanse. Is it any wonder that a titan of industry like Microsoft would want to distance its valuable brand from MSNBC's radioactive stench?
Maybe, just maybe, Comcast has finally suffered enough embarrassment thanks to its NBC News and MSNBC divisions to muzzle their frothing, rabid liberal attack dogs and go back to reporting the news.
Of course with former NPR President & CEO Vivian Schiller at the helm of NBCNews.com, that’s hard to imagine.
Image credit: Engadget.