George Will on Sunday gave Christiane Amanpour a much-needed education on the myth of campaign overspending.
During the Roundtable segment of "This Week," with a chyron below him bemoaning "Big Money Midterms," ABC's lone conservative spelled out the issue in language so simple even a caveman could get it (video follows with transcript and commentary):
GEORGE WILL: Two points about money. First of all, in this gusher of money we may spend this year in the two year cycle $4.2 billion, something like that. That's less than half of what Proctor & Gamble is going to spend advertising its products in one year. It is approximately what Americans will spend on yogurt this year. This is a rich country and the fact that we spend so little trying to influence the selection of those who will make and administer the laws is the amazing thing. Second, surely we're learning as we repeatedly do every two years the declining marginal utility of the last political dollar. There's just so much you can do in throwing stuff on television.
CHRISTIANE AMANPOUR, HOST: Well, explain that. Do these ads work? First of all, the issue of transparency is a big issue and a legitimate issue transparency.
WILL: It is not a big issue for the voters of this country that when losing political movements such as the Democratic Party at this moment want to talk about process. No one cares about process.
Actually, they care about process when their side is losing, George, which is really what all the fuss is about this year for no one would be talking about this issue including Amanpour if the Democrats weren't looking at such a horrible Election Day.