Imagine a partnership between the owners of the Titanic and the Hindenburg, and you've pretty much got the brilliance behind Newsweek's newly-announced alliance with Air America.
"[G]iven the respective ratings, it’s an outstanding business decision. Clearly, Newsweek wanted a radio partner whose listenership mirrors their readership -- minimal and declining rapidly," quipped Media Research Center President Brent Bozell in a statement released today.
The announced radio partnership comes the same week Newsweek used its cover art and the accompanying story to bash conservative radio talk icon Rush Limbaugh, the ideological nemesis of his ratings-challenged competition at Air America.
"The 'News' in Newsweek has always been a joke," but now the weekly magazine's partnership with the "uber-liberal" Air America radio network "removes all doubt," added the NewsBusters publisher, reacting to news that Air America will syndicate "Newsweek On Air" on its stations.
Newsweek did its part in 2004 to hype the advent of the new liberal network, running a three-page announcement story featuring host Al Franken in a "photo illustration" depicting the comedian on an aircraft carrier in a flight suit.
Mr. Bozell's statement in full follows:
I am shocked - SHOCKED - that liberal Newsweek magazine has partnered with liberal Air America. Who would have known that the two would find so much common ground on which to build a business relationship? So not only is their current Rush Limbaugh-bashing cover an assault on their ideological opposition, it's an attack on their radio competition.
And given the respective ratings, it's an outstanding business decision. Clearly Newsweek wanted a radio partner whose listenership mirrors their readership - minimal and declining rapidly.
We've documented their left wing bias for years. The ‘News' in Newsweek has always been a joke. Their teaming up with the uber-liberal radio network removes all doubt. Newsweek and Air America - perfectly liberal together.
See related blog post by NewsBusters contributor Seton Motley here.
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It just makes one tingle!
March 11, 2009 - 14:25 ET by CTIt just makes one tingle!
Partnership?
March 11, 2009 - 14:27 ET by blazermaniacNewsbleak & Air Crap combining! Like anybody with a brain cares!
Oh joy, now I can... um...
March 11, 2009 - 15:50 ET by CortillaenOh joy, now I can... um... continue to ignore them, but kinda at the same time? I dunno...
www.daybydaycartoon.... Proving that conservative comedy is very real.
"With your mind as high as Mt. Fuji you can see all things clearly. And you can see all the forces that shape events; not just the things near to you." - Miyamoto Musashi
Well good. Let's hope the
March 11, 2009 - 14:26 ET by rimskyWell good. Let's hope the added dead weight, each to the other, will bring them both down for all time!
This is good news....
March 11, 2009 - 14:27 ET by JTPWe now have a major news magazine on our side in the fight against the "censorship doctrine" right? Right?
"I need more cowbell!" SNL
In the real world of captialism, that would be true, However..
March 11, 2009 - 14:37 ET by upcountrywaterWhen the fareness doctrine is forced on all radio stations, The newsweak and air amerika.. will be in the front row seats to douche every station 12 hours a day. it's a brillant move.
Much like the banking industry is now.
P.R.I.N.T. Money 30 sec YT
Yep
March 11, 2009 - 14:43 ET by dervishDollars to donuts (while there's still a difference), that's exactly what this is all about. Any station carrying Hannity or Limbaugh will be required to carry a show like -- oh, say -- NewsWeak, and pay the same for it even if they run it at 0300 to half a dozen listeners.
So is it official
March 11, 2009 - 14:39 ET by FinerThingsClubMemberInTrainingThat all employees of Newsweek must now have some type of mental illness?? That's a requirement for gainful of employment. Neat!
Chapter 11 for Newsweek in 3..2..1...
Doesn't Air America
March 11, 2009 - 14:42 ET by Chris NormanDoesn't Air America broadcast via walkie-talkies?
The "Mainstream" Media: By liberals. For liberals.
Chris
March 11, 2009 - 14:52 ET by DoktorFranken10-4 . . . . Over.
I think they also target
March 11, 2009 - 15:05 ET by Gat New YorkI think they also target ham radio operators and aliens from outerspace who happen to pick up Earth radio waves.
wow
March 11, 2009 - 15:03 ET by boozythis is the funniest thing I have read all week....ScareAmerica and Newsweek...heck, I remember when Newsweek was actually a mag I would buy, until they went on the "dark side" bandwagon....anyhow, hope they enjoy their new "marriage" with the 2000 pound lead weight...ScareAmerica.....And no, we should not give them Bamer Bucks to support their bad business decisions...
Sounds like
March 11, 2009 - 15:06 ET by jdlybrandTwo failing ventures combining to make one huge failing venture.
Shades of Obama/Biden!
Boggles the mind!
March 11, 2009 - 15:47 ET by IamTinmanThey could join forces with The Huffington Post and MSNBC and sink 4 branches of the liberal media at once!!
Oh goody...the market will
March 11, 2009 - 15:15 ET by bigtimerOh goody...the market will kill two flightless birds with one stone.
...but will they notice?
Newsweek: The New DailyKos
March 11, 2009 - 16:05 ET by deerjerkydaveNewsweek: The new DailyKos
You mean Air America is
March 11, 2009 - 16:30 ET by kbassYou mean Air America is still broadcasting?
subscription
March 11, 2009 - 16:28 ET by flyoverlandI almost wish I subscribed so I could cancel it.
Obamaweek?
March 11, 2009 - 17:32 ET by StarAZI did cancel! After almost 40 years. Don't miss it a bit.
The fat lady cant wait
March 11, 2009 - 16:48 ET by OhmingThe fat lady is already warming up for this marriage made in Disneyland. I can already hear the timeless cry from Citizen Kane coming for yet another Liberal outlet.
Rosebud......... Rosebud........
Maybe they hope to be as
March 11, 2009 - 17:18 ET by Clear thinkerMaybe they hope to be as big as Rush. Hahahahahahahahohohohohohohehehehehe, like that will ever happen.
Marines Smell A Rat
Making Fun of AGW http://giovanniworld.wordpress.com/
Air America would be a
March 11, 2009 - 18:08 ET by mostlymoderateAir America would be a failure even if Bill Gates, Donald Trump, Steve Jobs, Lee Iaacoca et. Al. ALL focused on a strategy to make it work. Face it, the liberal/democrat base is a group of people that don't care about politics. All most of them want is their amnesty, food stamps, welfare, affirmative action, abortions, free medical, free educations, etc. Meanwhile, most of them are watching television or watching movies and spending government money like on having octuplet-babies or buying hashish or listening to P. Diddy. These people want to know what Paris Hiton is doing for crying out loud. This is the Democratic base. Numbskulls!
They are not listening to AM or FM radio or spending money on big advertisers that reach the Rush Limbaugh market like insurance, hearing aides, health products, financial services, retirement services, etc. Budweiser is not advertising on AM radio!!!
Then you have the "Smarty-Pant" liberal crowd. They are all in Starbucks or in Feminine-History class. Also not radio people.
Air Head America joins forces..whoopie
March 11, 2009 - 18:12 ET by Joe CamelSo, Air Head America (probably more like "coke" head) and Newsweek are teaming up. No matter, never listened to or read the magazine. I must admit that once when I was hunting and needed some paper for "other" uses, I used some Hilary pictures to clean things up nicely..not scratchy at all..in the end, what was on the paper is what I think of them both.