I suspect that many readers who do their best to keep up with the news at a detailed level have a hard time understanding how many of their friends, acquaintances and neighbors — even many who they know put some effort into keeping up with current events — can be so unaware of many objectively important news developments.
There are two answers to that question. One is that the establishment press very often doesn't cover important matters at all; all one has to do is recall the empty media chairs at the trial of pre-born and newborn baby butcher Kermit Gosnell. The other is that when they do cover a story, journalists and their news outlets often do all they can to keep key names and facts out of their headlines and opening paragraph. Thanks to the fact that many people now consume news using computers, tablets, and smartphones, this stalling tactic may be even more effective now than it was in the print-only days.