Vickie Thomas and the news department at Detroit TV station WWJ really ought to be ashamed of themselves. The open question is whether they even know enough to be ashamed.
In reporting on a Motor City McDonald's store which was forced to close — whether it was for a few hours or all day and night isn't disclosed — Thomas quoted a "protester" claiming that "McDonald’s made like $500 billion last year." Most readers would interpret "made" as the company's annual profit. The company's worldwide net income in 2012 was $5.5 billion, barely 1 percent of the protester's completely unchallenged figure. The "like $500 billion" cited and allowed to stand is also 14 times larger than the $35.6 billion in gross sales at all of McDonald's U.S. franchised and company-owned stores.