Back in the mid-1990s I went to a public forum in Boston to hear ex-adman Earl Shorris talk about his new book, "A Nation of Salesmen: The Tyranny of the Market and the Subversion of Culture."
In one of his many anecdotes on working in advertising, Shorris told of being hired by Nestle after it was discovered that one of their infant formulas was sickening and killing newborns in Africa. What should we do, a nervous Nestle's exec asked Shorris. "Stop killing babies," he suggested. For this Shorris was dubbed the "conscience of the company." (Video after page break)