The ratings for the Democratic National Convention for ABC, CBS and NBC fell by a million viewers compared to the opener for the 2004 convention with headliner Bill Clinton TVWeek is reporting. On the other hand, the cable newsers saw a ratings jump from their 2004 convention ratings. This reveals the further decline in the old paradigm with the big three networks steadily losing their news influence bit by bit to cable outlets.
ABC, CBS and NBC brought in 12.1 million viewers in the 10 p.m. hour, down one million from 2004, according to preliminary, fast-national data from Nielsen Media Research. NBC scored the largest audience.
But the cable news networks saw some pretty impressive gains in ratings for the DNC opening.