Dow Jones Media Critic: Couric's Woes Chauvinistic America's Fault

Photo of Mark Finkelstein.
  • Bookmark and Share

Well, at least he didn't blame it on Bush. In his column of yesterday, Market Watch's Jon Friedman tells us not to rule out this explanation of CBS Evening News's disappointing third-place finish under Katie Couric's baton:

"America wasn't truly ready for the first solo woman evening-news anchor, let alone someone smart and attractive with pretensions to sounding puckish and hip."

Oh, please. Does Friedman really believe that? From Maureen Dowd [love her or hate her] to Oprah to Katie herself back in her 'Today' days, millions of Americans are comfortable getting their news and views from women opinion-leaders. Katie hasn't flopped because of her sex. She's been unsuccessful because she's done nothing to distinguish herself from her liberal media competitors - with the exception of letting her show's precious few minutes of hard news be crowded out by the awkward "Free Speech" segment.

In fairness, Friedman does take some real shots at CBS for a botched promotional campaign that hyped "Couric's charisma, not her journalistic pedigree." Friedman also slams CBS for sending out "a manufactured photo of Couric so she'd look slimmer."

But at the end of the day, Friedman cops out on Couric, trotting out the old "Americans are afraid of a strong woman" cliche. I'm not buying.

Contact Mark at mark@gunhill.net


Comments Policy

All comments are owned by whoever posted them and are subject to our terms of use. They should not be assumed to represent the views of NewsBusters.

Viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

The evening news just ain't

The evening news just ain't her gig. Never was. She's not serious enough for that role. I think they move her over to 60 Minutes for the rest of her contract pretty soon.

Anything having to do with th

Anything having to do with the transmission of worthwhile information is not her gig.  She should do a daytime gab show or a game show.

She should do a daytime g

She should do a daytime gab show...

Isn't that what she is doing now?

Bal...I've got to agree with

Bal...I've got to agree with ya.  "News" just isn't her gig.  She's an entertainment hostess at best.  Give her a feel good, non-political story and let her run with it..."look at me, look at me, I'm perky!"  That's about her speed.

But haven't have watched "60 Minutes" for the last 20 years or so (has it been on that long? I can remember watching it at my grandparents, and that was at least 25-years ago.) I can't say if she'll fit in there either.

"News" just isn'

"News" just isn't her gig. She's an entertainment hostess at best.

Viera has raise the ratings back in Katie's old haunts to the point that I question her suitability as an entertainment hostess!

Perhaps fast food?

When she tries to be serious

When she tries to be serious her voice sounds so bland and monotone. I can't stand it!

It reminds me of that Seinfeld episode where Jerry had to force himself not to be funny so George's girlfriend wouldn't be attracted to him. It didn't work for him and it doesn't work for Katie. The perkiness inside of her wants to come out!!

"Today we did what we had to do. They counted on America to be passive. They counted wrong."    - Ronald Reagan

She's an attractive face with

She's an attractive face with broad recognition--should work--would work if she didn't have CBS censors and PC and her own bias.  Other than that...

Never relent.

Mark, if Friedman's premise w

Mark, if Friedman's premise were TOTALLY correct, then Hillary would already be history, and the slobbering media would be celebrating her cookie recipies.

There is no sense in being stupid, if you can't prove it! - my dad

They want RATINGS? Try Ann Co

They want RATINGS? Try Ann Coulter...America loves HER...as in SHE...

...well except some lib chauvinists do refer to her as a man...

I'm trying to imagine the apo

I'm trying to imagine the apoplexy the msm would have with that program - how would they explain the numbers? What would oberwoman do? How would the spin go? (Just a flash-in-the-pan - can't last - viewers are stupid)

There is no sense in being stupid, if you can't prove it! - my dad

They might say America is goi

They might say America is going through a decade of greed...maybe try that one again...or it's Bush's Vietnam and we promise to get us out of Iraq, or maybe TAX CUTS FOR THE RICH...whatever sticks to the wall : ) !

Terrorists are not Muslims, Nazi's were not Christians, etc, etc...

couric

Couric was a mistake from the beginning. Not because she's a woman, but because she's a radical left winger. The MSM just refuses to get it. At least half the citizens in this country are not left wingers. This supposed "news" program is part of the liberal, elitist propaganda machine which can't help being biased. And they do it in a manner which disgusts millions of Americans. Arrogant, liberal jackasses.

NEVER,NEVER trust a liberal

Couric

Katie Couric is an airhead! (And I voted against Reagan both times.)

I'm so confused. Why would

I'm so confused. Why would chauvism hold a woman anchor back? Being a red-blooded male myself, I know I'm MUCH more likely to watch something with a hot girl than without. (While I was unemployeed that was the reason I tuned into midday live every day: Whitney Ray)

Who has ever heard of male pride overiding male horniness like... ever? (Certainly no guy.) I think that's just used as an excuse by women who don't want to face the fact that they might not be attractive enough to "overide a male's pride".

One must always click here fo

One must always click here for KD Couric's portrait of anal greatness!

Rochester, Minnesota: A Fem_Leftist City!

"Americans are afraid of

"Americans are afraid of a strong woman"

Friedman's comments are to be expected coming from today's modern media. Using feminist (Marxist) social theory to explain away every stupid mistake made in the liberal media board room. CBS can at least write this whole episode off as a lesson learned. You don't hire celebrities to give Americans hard news -- just like you don't hire a short-order cook to be head chef at La Grenouille. Katie Couric has spent her entire career slobbering over the Hollywood elite and hob-nobbing with upper-crusty Manhattan-ites (sorry for all that slang). It was a no-brainer that few would take her seriously as an news anchor. What the heck were they thinking!

Liberal Americans are afraid

Liberal Americans are afraid of strong women.  This is why they hated Jeanne Kirkpatrick, Peggy Noonan and Maggie Thatcher, and it's why they fear Ann Coulter, Laura Ingraham, Michelle Malkin and Condi Rice etc.

Baloney.This is simply a ca

Baloney.

This is simply a case of the American public not buying Couric as the news anchor when the majority of her career has been filled with interviews with Elmo, cooking tips with Wolfgang Puck, etc. She's Perky Katie, not Serious Katie the News Anchor.

I don't care who's on CBS new

I don't care who's on CBS news, here's why I don't watch it:

THEY PROVIDE LITTLE IF ANY NEWS AND INSTEAD CONSTANTLY LIE IN DESPERATE SUPPORT OF A WRONG, LIBERAL AGENDA, THEY TREASONOUSLY UNDERMINE THE IRAQI LIBERATION EVEN WHEN IT'S BLATANTLY THE RIGHT THING TO DO SIMPLY BECAUSE THEY CAN'T BEAR TO HAVE CONSERVATIVES CREDITED, THEY ARE LAPDOGS OF THE DNC, etc, etc...

I suspect that's why most people are tuning out...and it has virtually nothing to do with Katie...

I like salami better.  I don

I like salami better. 

I don't disagree with what you're saying, Bal.

But, my point that Liberal Americans fear strong women still stands.  I was merely responding to the idea that Americans don't like strong women - which is an excuse Liberals always bring up when one of their gals come under scrutiny-  that is the baloney! 

It would be interesting if Fr

It would be interesting if Friedman could back up his conclusion with evidence, but he can't.  In fact, there have been prime time news anchors on cable for years.  I remember veteran journlist Bobbie Batista on CNN back in the '80s --- she was poised, articulate, and stuck to the news instead of meadering into opinion.

Couric is failing because CBS sought to market her as a sex object.  NBC started the process after her husband died of colon cancer, by making her over.  Maybe that works for the Today Show, but it adds nothing to evening news, where CBS has her showing some leg.

Couric's failure is hers, and not that of women in general.  Dennis Miller didn't work out on Monday Night Football,  because his humor was not a good fit for the show's sportscasting.  Likewise, Couric isn't saving CBS Evening News because she was never cut out to be a prime time news reader ---- she's a story teller, who let's her worldview get in the way.

This may sound shallow, but I

This may sound shallow, but I think CBS has done Couric a huge disservice with their touch-ups of her photos, her "slimmed-down" photo, the soft-focus lens they use on her for the newscasts when she's on camera solo. I caught the tail end of 60 Minutes last weekend and I swear I did not recognize her until she used her name because she was completely unfiltered and un-"smoothed"--in other words, she showed her age. I was wondering who that woman anchor who actually looked like she might know what she was doing was until she started speaking, and then I did a doubletake.

Like I said, it may sound shallow, but I think the work done to make her look so "pretty" and "fresh" actually hurt her in the long run.

It's my sex object argument.

It's my sex object argument.  CBS wants to make her sexually appealing to the male audience.

 So, is it men who aren't ready for a female news anchor, or is it CBS who presumed that, despite their marketing hype regarding her experience and capabilities, had to be "sexed-up" to help ratings?  Who had less confidence ion Couric:  CBS News, or the male audience?

If they really wanted that,

If they really wanted that, they'd have invested the millions in a time-machine for Katie instead of giving her a questionably-immense salary. To be brutally-frank & "sexist" about it, Katie's not getting any younger. Reading a Tele-Prompter just plain isn't that difficult a job compared to looking attractive on TV when you're not so young anymore, and the same CBS management that was dimwitted-enough to file a bogus lawsuit against Howard Stern & then lose-lose-lose-it overlooked a truly-vast field of automatically "sexed-up" (without needing the airbrushing!) hot female news-readers who'd have cost CBS shareholders less -- even if they didn't get the ratings. Would most of these hot newsdroids be airheads, too? Sure!! But as Paris Hilton proves, if airheads are young & hot enough, men will watch 'em.
JMR

But it couldn't be just any g

But it couldn't be just any good looking woman, or even a young woman.  It had to be someone with name recognition in the news business, and Couric fit the bill. 

The issue comes down to packaging.  95% of the female TV journalists tend to be very attractive, and that's no accident.  CBS knows that sex sells -- that's why their entertainment division has been selling it for years.  CBS News, like other network news orgs, tends to reflect the attitudes of the parent network. 

I'm sure Katie had name-rec

I'm sure Katie had name-recognition, but the business she was in before was IMO more chat than hard news, and as I keep saying, all Rather's old job entails is reading words off a screen. It's clearly not rocket-science, and success in the ratings probably has much more to do with looking attractive than anything most people would think of as journalist qualifications. Mens' hormones make media-qualifications secondary in this case, and saying THAT, honestly, would have at least been the "sexist" truth. In this case, the truth has nothing to do with "strong" women & everything to do with "hot" ones. It's simply reality.
JMR

sarcasmo - well said

sarcasmo  - well said, in a nutshell. As a male, I am always surprised at the hormonal response to public figures by my fellow men. To be honest, I have played that tune myself a few times under the heading of "to get along you have to go along".

The "ugly" truth

The "ugly" truth (and I'm switching from newsdroids to politicians here) is that good-looks in a political candidate work 99% as well on women as men, but they're MUCH less likely to admit the truth than I just did because many women are uncomfortable with the obvious truth -- humanity really discriminates on the basis of looks, and being good-looking is an immense leg-up in life or TV. It's probably second only to having a personality (which, with the proper words on the TelePrompter, is pretty easy to fake!). :)
JMR

The problem here is obvious.

The problem here is obvious.  It's Fox News' fault.  Couric's show was advertised during the Bill O'Reilly hour. The only audience you are going to get at that time are intelligent people with good analytical skills.  Fox should have advertised Couric's show at a time when bubble heads tune in.

This paragraph is just too fu

This paragraph is just too funny...

He is not married, although his name is frequently linked to one woman or another in the gossip columns. Some factoids: He can't drive a car because of an injury at age 21 that affected his depth perception, he's a diehard Yankees fan and he keeps a collection of 35,000 baseball cards.

Let's do a special comment

He's grown man who still collects baseball cards, amassing "35,000" -- and he's not married.

Wow. How did this catch get away gals?

Is this guy unmarried Comic Book Guy from the Simpsons, or what? For those unfamiliar with the comparison:

Comic Book Guy: Last night's "Itchy & Scratchy" was, without a doubt, the worst episode ever. Rest assured that I was on the Internet within minutes, registering my disgust throughout the world.

Comic Book Guy: The term is "courting," thank you. The restraining order says "no-no," but her eyes say "yes-yes."

He can't drive a car because of an injury at age 21 that affected his depth perception.

Depth perception?  Don't they mean reality perception?

Proud member of the all-powerful and vast militarist/industrialist/capitalist/zionist-bagelist complex

"Americans are afraid

"Americans are afraid of a strong woman"

so THAT'S why Ayn Rand's books, even today, outsell anything this Friedman guy ever wrote (or could hope to write in the future) more than 2 decades after her death (and she's only ONE "strong woman Americans like" example from the fifties/sixties & off the top of my head of how this lefto-fascist cliche is palpably-stupid). I'm getting tired of this boring 0-proof accusation. Why can't this string of brain-dead lefto-fascists accuse me of being 'greedy' because I happen to like money or 'sexist' because I happen to like sexy females, so I can at least have the satisfaction of being actually-guilty?!?!?!?
JMR

enough already!

Who gives a hoot about any of this? I do not watch national network news. I seldom watched the morning news when she was on it. I adjudged her to be a flyweight then, so I assume she is the same now. Too much bandwidth is being wasted on this woman!

PS - her beauty

Perhaps I need different glasses, but Good Lord, she is an average looking woman. Why do so many mindless men care so much about her? A normal happening for film or TV stars is to become subjects of unthinking adulation (ala Balack Obummer). Am I the only male who when shopping or out in public sees so many attractive women? On the street, in the mall, far better looking than most movie stars.

The beauty of a woman is not just on her face,

It's in her smile her style her grace

An excerpt from a poem I wrote to my beautiful wife.

                  

Wives are one thing, but ma

Wives are one thing, but male news viewers aren't looking for romance, they want sexy instead, and there's a big difference. Katie, according to Google, was born 7 January 1957, so looking average is actually doing pretty well for her, but to see an example of what sarcasmo might have hired instead (at immense savings to CBS shareholders) see MSNBC weather-bimbette Jackie Maretzski(sp?) who reads a TelePrompter every bit as well as she needs to and -- by virtue of being a few decades younger than Katie -- looks "above average" at least IMO.
JMR

sarc

For a good time, you need to watch the naked news. They have a web site for men or women. Strip while doing the news and weather. It is best with the sound off...:-)

Save a SeAL, club a liberal!!

The worst part is that even w

The worst part is that even when Katie Couric was considerably younger, she was doing every single thing on her power to look like a man.  Especially with the ridiculously short hair (ugh!).  When she finally decided one day that yes, Katie, it IS okay to look somewhat feminine, her youth had passed her by. 

"Socialism is the philosophy of failure, the creed of ignorance and the gospel of envy."  -Sir Winston Churchill, British statesman (1874-1965)

I agree with the 1st post MB.

I agree with the 1st post MB.  Getting a little board with the likes of Couric.  How 'bout we get the Nets to switch Couric with Rosie O?  That should make for interesting commentary... can hardly wait! 

RB fascinating

Running Beer,  I still have a very active imagination. I visualized O'Funnel taking Korusgirl's place. Very humorous! Envision the fat one interviewing Dick Cheney or John Bolton then go change your underwear. Also envision the Korusgirl pouting on the View because the other two Libs won't let her get a word in. You really have screwed me up with your suggestion.

Now envision Rosie doing a pole dance on CSI.

<gaaaaap>

I am back, I just went to the necessary to lose my lunch!

Noooooooo!  I said it would

Noooooooo!  I said it would make for interesting "commentary."  Sorry you had to go and do the visual thing... oh crap, now I'm doing it!

 

couric

CBS and other networks are so blinded by their hatred of the political right, they are willing to sacrifice BILLIONS of dollars. A simple move to the center would do wonders. Amazing,simply amazing.

The main stream media needs a right-wing Christian woman

It really is time that a true right-wing Christian woman enters the main stream media. But it is highly unlikely to happen any time soon.

I used to (long before Rosie entered it) think it would be great to be one of the hosts on the TV show, "The View." But you know what? Main stream TV is NOT ready for a TRUE right-wing Christian woman--the other women would walk off the show! Oh, if they actually let me say my views their ratings would go sky high--I saw that in my 5 1/2 years on AOL--people are curious as all get out with such. (To this day, I am told they are still talking about things I posted there, almost a year later. And I am tickled PINK over it!)

Nonetheless, it does not appear that main stream media can handle truth. So, they will keep stacking the cards in their favor.

Great article, Mark...

Debra...
www.InformingChristians.com

Any suggestions as to who t

Any suggestions as to who this Christian woman should be? You wouldn't happen to know someone, would you? Perhaps someone whose posts are STILL being talked about on AOL...apparently?

::: Laughing :::I would be ok

::: Laughing :::

I would be okay with that. :)

Debra...

Question

Isn't Michelle Malkin a Christian? I THINK that Laura Ingraham is a Christian too. There, I named two (if I am correct) in about one second. What are the odds of any of the big three hiring one of them??

Yes, but they have to be _s

Yes, but they have to be _somewhat_ likeable, too. :-)

Last time I checked Michelle

Last time I checked Michelle was more than just somewhat likeable.  And come to think of it, her blogs ain't bad neither!

Question

OOOOOPS dup!

Katie C

Katie doesn't look like she is having a good time either. She looks like she is carrying the weight of the world on her shoulders. She is in the wrong slot.

I tried...I really did. I wat

I tried...I really did. I watched the first night and a half of Katie Couric on CBS News, but it was very painful. She is simply no good at being a news anchor. It wouldn't matter if she was a man, and her name was Ken Couric...she simply doesn't have the gravitas the anchor of a major network news show needs to have.

None of the current crop of news anchors has the credibility the job requires, but Ms. Couric has the least, and her ratings show it.

Is America ready for a female news anchor? Absolutely...just give us someone with talent, depth, intelligence, and gravitas...but above all, give us someone who won't toe the liberal party line...or any party line, for that matter.

As Dragnet's Detective Joe Friday used to say, "Just the facts, Ma'am."

And please, just give us the facts without that air of superiority, that "we know better than you...without us to explain things for you, you are ignorant, uninformed little worms."

Example: After the President goes on the air to deliver a speeech, the media morons follow it, to explain to us poor unwashed masses what the President said.

Knock it off boys and girls...we heard him, and we know what he said...or better yet, go back to school and learn a useful trade, like plumber or electrician.