Here’s something you don’t see every day: the American Academy of Pediatrics has issued a strong statement to television networks and marketing firms cautioning that the messages present in advertisements are harming America’s children. As reported by the Associated Press Sunday:
Inappropriate advertising contributes to many kids' ills, from obesity to anorexia, to drinking booze and having sex too soon, and Congress should crack down on it, the American Academy of Pediatrics says.
The influential doctors' group issued a new policy statement in response to what it calls a rising tide of advertising aimed at children. The policy appears in December's Pediatrics, scheduled for release Monday.
Nice. The article’s cautionary tone continued:
Advertising examples cited in the statement include TV commercials for sugary breakfast cereals and high calorie snacks shown during children's programs and ads for Viagra and other erectile dysfunction drugs shown during televised sports games.
The statement also is critical of alcohol ads that feature cartoonish animal characters; fast-food ads on educational TV shown in schools; magazine ads with stick-thin models and toy and other product "tie-ins" between popular movie characters and fast-food restaurants.
These pervasive ads influence kids to demand poor food choices, and to think drinking is cool, sex is a recreational activity and anorexia is fashionable, the academy says.
The pediatricians’ group has some reasonable suggestions:
In response, the academy says doctors should ask Congress and federal agencies to:
_ ban junk-food ads during shows geared toward young children;
_ limit commercial advertising to no more than 6 minutes per hour, a decrease of 50 percent;
_ restrict alcohol ads to showing only the product, not cartoon characters or attractive young women;
_ prohibit interactive advertising to children on digital TV.
Of course, one could question this group’s point that ads in any way impact behavior <typed by writer with a Camel in his mouth, a six-pack of Bud and a bag of Cheetos on his desk, as well as samples of Viagra and Cialis in his wallet>.
—Noel Sheppard is the Associate Editor of NewsBusters.





















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Comments Policy
Who says my kids NEED to watc
December 4, 2006 - 16:11 ET by Mean Gene Dr. LoveWho says my kids NEED to watch TV? Congress doesn't need to regulate more things for us...we need to regulate things for ourselves and our families.
'When you wade into political life you have every right to say what you want, but you cannot in turn argue that no one has the right to take you on'... --Rush Limbaugh
"These pervasive ads i
December 4, 2006 - 16:14 ET by ckc1227"These pervasive ads influence kids to demand poor food choices, "
They can demand all they want, but the last I checked, parents are the ones who make the purchases.
I agree. My kids get McDonald
December 4, 2006 - 16:22 ET by Mean Gene Dr. LoveI agree. My kids get McDonalds happy meals up to once a week (only when they are on sale for $1.50 each every Thursday...it's an economical dinner and everyone is happy) if they are lucky. The more my kids "demand" of me, the less they are going to get. More parents need to adopt the same attitude. This "child obesity" problem/epidemic probably stems more from spineless parents that try give their kids everything they ask for and to avoid damaging a young ego than it is a result from "evil" advertisments.
'When you wade into political life you have every right to say what you want, but you cannot in turn argue that no one has the right to take you on'... --Rush Limbaugh
Totally agree. Conservative
December 4, 2006 - 16:26 ET by sphigelTotally agree. Conservatives that get behind movements like these are total hypocrites and just give fuel to the left. We need to be consistent in our belief that more govt is not the solution to our problems.
I agree
December 5, 2006 - 02:18 ET by terrigI hate this stuff as well. I mean less govt is the way conservatives work. I mean I don't like watching those stupid viagra and cialis commercials either but that's what the mute is for.
Aside from the issue of censo
December 4, 2006 - 16:29 ET by Chris NormanAside from the issues of censorship, responsibility, etc., I was semi-appalled last week to see a television commercial for pro wrestling where one of the wrestlers took after Santa Claus with a baseball bat. Now, there's the Christmas spirit. Just the thing to keep peace and good will in the holiday...
The dogs bark, but the caravan moves on.
- Arabian Proverb
Yes, let's get the governme
December 4, 2006 - 16:40 ET by MyKindaSpamYes, let's get the government to ban advertising for certain foods because children might eat too much of it or ban ads for adult medications during shows that kids might watch if their parents let them stay up too late. While we're at it, let's ban ads for computers because kids can play video games on them all day and get fat that way, or bottled water, because a kid could drown drinking it too fast. Yes, let's ban all of it! Forget parental responsibility and restraint, leave it up to the government to fix it!
You'd have to ban all media t
December 4, 2006 - 16:48 ET by kathleenirishYou'd have to ban all media then. I mean, when doesn't it offend someone? It offends me night and day, man.
The government is NOT a replacement for actually parenting your child, friends. The reason groups like the pediatricians wring their hands is because people have already absconded their responsibilities and duties to be good parents. It's in direct proportion to how much the government has gotten involved, and the more it insinuates itself, the worse things get. Government involvement leads to more neglect, not less, but no one seems to want to deal with that. It's easier to just pontificate and make proclamations about banning things.
"He who has a thousand friends has not a friend to spare, and he who has one enemy will meet him everywhere" -Ali ibn-Abi-Talib, 4th Islamic Caliph
...people have already abscon
December 4, 2006 - 17:56 ET by taznarI don't know that they have, but too many people seem to think that's the case. A lot of people seem to think that they are good parents, its all the other parents that are the problem. That's how stuff like this gets started... and accepted.
I know parents who allow their kids to watch stuff I wouldn't let my kids watch, and I know there are parents who wouldn't let their kids watch some of the stuff I let my kids watch. We all draw the "lines" in different places, and wether its a Pediatrics group or politicians, they should recognize this as parental choice. I have no problem with them trying to "educate" me, but I draw the line at trying to legislate my choice or the choice of the parents I disagree with. As you say, the government is not a replacement for parents.
Is this part of the wacky ide
December 4, 2006 - 19:12 ET by RunningBeerIs this part of the wacky idea that it takes a village to raise a child?
In our house, we just put a T
December 4, 2006 - 16:48 ET by aeroIn our house, we just put a TiVo box on every TV and skip all the ads. I find I'm really impatient with live TV now because I have to sit through ads if I watch that way--I almost never do as a result.
We're one of those families that is incredibly difficult for advertisers to reach. We skip TV commercials, don't read newspapers, don't subscribe to magazines, delete spam mail without looking, block pop-ups, ignore the margins of web pages, etc. I don't know how they're going to get back in our faces, but I'm sure they will. I think they've been trying to figure out a way to force TiVo and other DVR users to have to watch commercials. I don't know how they could possibly do it, but I'm sure they'll try. Kudos to TiVo for fighting it. Skipping ads is one of the biggest values of DVRs.
Wait, wait....Sex isn't a r
December 4, 2006 - 16:57 ET by lnthompWait, wait....Sex isn't a recreational activity???????
LNTHOMP previously posting as LEENT. U.S. Navy (ret.)
I have enough money to last me the rest of my life. Unless I buy something.
I think I've been doing it wr
December 4, 2006 - 17:09 ET by balboaI think I've been doing it wrong, then...
Yeah, you should actually be
December 4, 2006 - 17:14 ET by kathleenirishYeah, you should actually be awake, or at least semi-conscious, Bal. That's a tall order for you, I'm sure.
"He who has a thousand friends has not a friend to spare, and he who has one enemy will meet him everywhere" -Ali ibn-Abi-Talib, 4th Islamic Caliph
lnthomp..."a recreationa
December 4, 2006 - 17:20 ET by ww thumperlnthomp..."a recreational activity??? . It is when your 65, and in excellent health,( with a 19 year old heart transplant!) I enjoy "recreation.." every time I can , and then some! ;^} (bratt smile) (-; ww ;-)
PS: I hope I don't get "banned " for saying this! I'm such a bratt; I should be ashamed ; but i'm not .. .....Political correctness when dealing with Islam will kill america....ww .....
AAP Endorsed Principles on Ac
December 4, 2006 - 17:55 ET by jdhawkAAP Endorsed Principles on Access
1. Every child must have health insurance.
2. Health insurance should be a right, regardless of income, for all children, pregnant women, their families, and ultimately all individuals.
3. All health insurance plans should have a comprehensive age appropriate benefits package such as that of the American Academy of Pediatrics (AAP).
4. All children should have access to primary care pediatricians, pediatric medical sub specialists, pediatric surgical specialists, pediatric mental and dental professionals, and hospitals with appropriate pediatric expertise.
5. All health plans should have levels of reimbursement that promote unrestricted access to health services for children.
6. Health insurance should be fully portable and provide continuous coverage.
7. Administrative aspects should be streamlined and simplified.
8. Families should have a choice of clinician(s).
9. Health plans should complement and coordinate with existing maternal and child health programs to ensure maximum health benefits to families.
In other words, the members of the AAP believe that there should be nationalized health care. This is the same stance that is taken by the American Medical Association or AMA. I think that a nationalized health care program would be the ruination of the best medical care in the world. I think that it is simply a lie that those that are uninsured don't get good medical care - everyone else foots the bill for them, however.
My son, a surgeon, doesn't belong to the AMA because he too doesn't think that American's interest would be best served with a national health care program. Further, because of litigation and illegal immigration he tells me hundreds of trauma centers throughout the US are not staffed or not staffed properly. On the one hand, doctors are being sued out of a job and on the other they don't get paid for their services or the hospital that they work for can't afford to properly staff because they can't bring in enough from the paying customers to make up for the free loaders. That emergency care is regularly postponed across the country because doctors will not work nights and weekends because they are not being compensated enough to want to work the 80 to 100 hours a week that was "normal" for a doctor to work only a few years ago.
Can you imagine the above if we had nationalized medicine? The first thing that would happen would be the senior doctors, those with the most experience, that had practiced for 20 or more years would simply retire. If that chasm didn't cause shockwave across the medical industry, then, few young talented people would enter the field with the prospect of four years of college, four years of medical school and up to six years of internship and residency (a intern and/or resident makes about $40k a year on average) ahead of them so they can make $105,000 on contract from the government while trying to pay off a 1/2 million in debt that it took to get them where they are. Those unlucky to have their whole careers ahead them with little prospect of making any real money for all the effort they had put forth, will simply stop working the long hours that the typical doctor is expected to work now. If all doctors in our country simply worked 40 hours a week, like the majority of Americans do, we would need two to three times the number of doctors that we have now. The above is just a taste of the personnel disaster that nationalized medicine would cause.
AMA Agenda
December 4, 2006 - 19:16 ET by Blondejdhawk,
Very interesting, thanks for your post.
How do you think the AMA agenda squares with its membership? Obviously, your son disagrees. I wonder, though, how the rest of the physicians in the country feel about this agenda.
Nationalized medicine is a nightmare scenario....rationed health care, on a level much worse than in Great Britain. My friend's mother in London is on a three year waiting list to get hearing aides!
Yup, that's the kind of medical care Hillary would deliver. Charming. If that's not reason enough to run screaming from a cankle candidacy, I don't know what is.
Blonde if you take the AAP's
December 4, 2006 - 20:51 ET by jdhawkBlonde if you take the AAP's Endorsed Principles on Access for face value they sound wonderful and every American should strive to make it happen. My argument is that it has already happened. The facts are that no one that is 18 or younger or older than 64 in our country is NOT covered by either local, county, state, or federal medical provided coverage at the expense of the rest of us. And, no one that seeks medical care in the United States regardless of age, sex, creed, religion or even citizenship is denied that care.
The above will be adamentaly denied by liberals. It is not because it isn't so, but because if they were to acknowledge that it was their most poignant argument would evaporate. Liberals seek, by any means necessary, more power in the hands of a central government. Nationalized medicine is just one of many power struggles they hope to win.
Meanwhile, the real problem is not that people aren't being cared for, but how to pay for the care that is given. And, thus my examples of medical care falling through the cracks in some areas and in some locales. So it is not if you will get care, but what is the quality of that care. Having 1/7 of the populations or approximately 40 million people remaining uninsured is nuts. When I hear liberals say that, ad naseum, it make me angry. My reaction is not, why isn't my government doing something about it. My reaction is why aren't these people paying for their own health care?
My plan is simple: If you are breathing; you are paying for your own medical care in same shape or manner, period. Maybe that sounds harsh, but can you drive a car in the 50 states of America without insurance? And why is that? Because people banded together and demanded that state governments enact laws that cause a penalty to be paid to those that don't insure the cars that they drive. And that is because those citizens would otherwise be on the hook for the loss of life, injury, and property damage if an accident occurs. Medical insurance should be made mandatory just like car insurance. The reason is that millions are not paying and the rest of us are on the hook for their medical expenses.
On medical insurance
December 5, 2006 - 01:34 ET by UnsaneOne thing that also needs to happen is a cultural thing: medical insurance needs to be treated as exactly that: insurance for a medical emergency, such as a car accident or a very sudden illness, that cost a lot of money to treat and needs immediate treatment. Meaning, medical insurance isn't to be used to treat the time you need to visit the doc because you have the flu, a cold or gave yourself a paper cut. (That also might bring the cost of medical coverage and everything else medically related down). How this can be brought about I don't know...
"Socialism is the philosophy of failure, the creed of ignorance and the gospel of envy." -Sir Winston Churchill, British statesman (1874-1965)
How the hell does a parent
December 5, 2006 - 02:06 ET by bulletproofHow the hell does a parent monitor advertising? I appreciate the conservative bent here but it's foolish to die by that sword to the sacrifice of common sense. I mean, let's think above the belt-line. I want my 7 year-old to be able to watch his Transformers cartoon while I attend to my honey-do list; I shouldn't have to worry that the Cartoon Network will be advertising a late-night program in a Y7 slot! Or if my son wants to watch the Broncos choke with me then we ought to be able to do it without having to flip the channel during every commercial break! As Jimmy Johnson would say, "Duh-umb"! The AAP's recommendations don't call for bigger government. They're not asking for the creation of an oversight commitee. They are simply asking our government to make some rules that the Brats in corporate America have to follow (i.e.- advertise without corrupting--case in point, Noel Sheppard). As much of a corny lyric as it sounds, children are our future. We need to be willing to rip the head off anything that places "grown-up" narcissism over childish naivety and s**t straight down its neck!
Never use your gun to pistol-wip a Liberal. That could mar the finish.
And quite frankly I believe
December 5, 2006 - 02:20 ET by bulletproofAnd quite frankly I believe my thoughts here are puristically conservative. Casual sex is an affront to the Family, I don't care what decade you're pushing.
Bulletproof
December 5, 2006 - 12:00 ET by Noel SheppardBP,
For what it's worth, I agree with you. I actually agree with the position of this pediatricians' group. It appears that in the somewhat neutral tone I took, this wasn't thoroughly conveyed. To me, commercials are indeed different than content, although I believe that should be monitored and censored as well.
The position of many Conservatives is that you can just turn off the television, or block channels. However, why is that in the public's interest? If my daughter is watching a football game with me -- or any sporting event -- why must we be pummeled with ED commercials? In my view, this is an infringement on my rights, and hers. And, telling me that I don't have to watch it is not the answer if we as a society come to the conclusion that such content is indeed having a negative impact on our youth. ns
Succinct.And for what it's
December 5, 2006 - 19:58 ET by bulletproofSuccinct.
And for what it's worth, your sardonic remark at the end of your article wasn't lost on me. After all, your corruption (one way or another) is my corruption too. But thank you very much for the nod.
TiVo. Know what the kid is re
December 5, 2006 - 11:05 ET by aeroTiVo. Know what the kid is recording and watching, teach him/her to skip the commercials. Simple!