Posted this a few days ago at the MRC's BusinessandMedia.org and thought it worth syndicating here simply because it's so outrageous and yet demonstrative of the insufferable sanctimony of The New York Times.:
did a Happy Meal ever do to Melanie Warner? In March the Business &
Media Institute showed you how The New York Times advertising reporter
found nothing funny in humorous beer ads. Now she’s at it again,
pooh-poohing the toys that come with the child-sized meals sold at
McDonald’s (NYSE: MCD)
As BMI documented then, Warner penned a two-column story, “Critics Say Beer Spots Exploit Loopholes”
in the Business Day section of the March 29 paper. “The beer code has
loopholes that are big enough to drive a team of Clydesdales through,”
Marin Institute’s Laurie Leiber complained to Warner, who gave Leiber’s
anti-alcohol group a pass by describing it as “an organization that
keeps watch over the alcoholic industry.”
General Motors introduced the three-ton, 11-miles-to-the-gallon Hummer
H2 four years ago, it redefined American extravagance,” Warner
disapprovingly opened her column.
Although high gas prices have led to declining sales for the behemoth SUV “McDonald’s, however, appears not to have gotten the message,” Warner sighed.
Perhaps, she would have been happier with a Prius, or maybe the electric car, if only Detroit and Big Oil hadn’t “killed” it.
week,” Warner whined, McDonald’s began its “Hummer of a Summer”
promotion, where “children will be able to collect eight different
Hummers” as toys included with the purchase of a Happy Meal.
surprisingly, environmental groups are appalled,” the advertising
reporter added, allowing the Sierra Club’s Brendan Bell to virtually
audition for spokesman at the Center for Science in the Public Interest
by calling the toys as irresponsible as “dipping a Big Mac in the fry
oil and serving it to your kids.”
with pushing two boiler-plate liberal talking points, Warner sought to
find a conservative-sounding talking point. There has to be some way to
make toy Hummers a downright un-American thing for kids to play with.
toy Hummers, McDonald’s is ‘sending a message to children that utter
waste of this precious resource that is causing us such national
security problems is OK.,’ Warner quoted Anne Korin of the
Washington-based Institute for the Analysis of Global Security.
in her story did Warner interview a child, who might have reminded her
that none of the McDonald’s Hummers use any gasoline.
Warner’s lead, perhaps every McDonald’s Happy Meal should include a
coloring book version of Al Gore’s exciting book “An Inconvenient