Atlanta Dealership Apologizes for Inflammatory Newspaper Cartoon

A regular advertiser in the Atlanta Journal-Constitution newspaper, the Mercedes-Benz dealership RBM of Atlanta, has apologized for an editorial cartoon by Mike Luckovich that compared Al-Qaeda terrorists to the U.S. in torturing captives. Lest anyone think they were sponsoring the cartoon, the dealership paid for a full-page ad in the paper to beg for forgiveness.

To Our Clients: We are sorry!

While we strongly affirm the right of free speech, the June 22, 2006 Mike Luckovich cartoon depicting the U.S. as torturers on par with Al-Qaida was very offensive to us. Moreover, to publish this cartoon directly above the pictures of the two brave men who gave their lives, willingly, and were tortured and mutilated in service to their country (and each of us) is unacceptable.

RBM of Atlanta and its employees represent a broad range of political, ethnic and religious backgrounds. We often see things differently just like any family, group, or community. But one thing we all are is American. And we are proud of it. Together we stand - to do anything within our power to support our country. We count -with great pride- a large number if employees who are veterans, and some who currently serve in the military.

RBM of Atlanta has been a long-time advertiser in the Atlanta Journal-Constitution. We have signed an agreement, which we intend to honor, to advertise with them into the future. However, this event has changed the way we view the relationship. For now, we have chosen to spend our ad dollars to let you know that we do not agree with the editorial cartoonist of the Atlanta Journal-Constitution and that we are proud of our country along with the men and women who serve us all.

In closing, we wish to extend our heartfelt sympathy to the families of Thomas Tucker and Kristian Menchaca. RBM of Atlanta and our country owe you a deep debt of gratitude for your sacrifice.

RBM of Atlanta 7640 Roswell Road Atlanta, GA 30350 770-390-0700 www.rbmofatlanta.com