CNN Goes to the Dogs: Promoting Dog Food You Can Eat
From an article I posted a few moments ago at BusinessandMedia.org, an MRC Web site:
Has CNN’s reporting on food gone to the dogs?
The audience of the August 5 edition of “In the Money” might suspect as much. On that program business contributor Andy Serwer narrated a “Brainstorm” segment looking at the “latest trends and innovations the food industry has in store for you” such as “foods you can eat along with your pet.”
Foods you can scarf down with Skippy while channel-surfing past CNN on your way to Animal Planet? Tell me more.
“For a look at some hot new products appearing on a store shelf near you, we recently headed to a food trade show in New York City,” the Fortune magazine editor explained as he opened his segment.
Aside from food fit for Fido, the CNN reporter also purred about candy being peddled as health food.
“Good news for humans as well. Call it health by chocolate. Antioxidant-rich dark chocolate is all the rage and listening to some suppliers tell it, there’s no limit to the benefits,” Serwer cooed.
The light-hearted promotion of a food industry trade expo was a stark departure from the usual slant that CNN has often employed against the food industry...