Public Not Supportive of Couric's Move to Evenings

The American public does not seem to be too thrilled about the prospect of Katie Couric's upcoming move from doing news in the morning at NBC to in the evening at CBS.

In a twist of fate, considering that Couric has reported on polls about politicians for years, a survey commissioned by the Associated Press reveals that most Americans would rather watch her in the morning than in the evenings.

Now that Katie Couric is making the move from dawn to dusk, her legacy and the future of CBS News depends on an audience that, according to a new poll, prefers to see her in the morning.

Asked if they would rather see Couric in her longtime role as "Today" host or as the first woman to anchor a network weekday evening newscast on her own, 49 percent favored the morning and 29 percent said evening, according to a poll conducted this week by The Associated Press and TV Guide.

After 15 years as morning television's queen, Couric confirmed Wednesday that she is leaving NBC's "Today" show to become anchor and managing editor of the "CBS Evening News" this fall. Her audience at "Today" is about 6 million viewers; "CBS Evening News" has about 7.5 million.

Matthew Sheffield
Matthew Sheffield
Matthew Sheffield, creator of NewsBusters and president of Dialog New Media, an internet marketing and design firm, left NewsBusters at the end of 2013