Anti-Fox News Blog Runs Not One but Two Ads for Fox Biz Network

March 7th, 2008 1:21 PM

NewsBusters.org | Media Research CenterUpdate below (18:45 EDT | March 10).

It happens from time to time, believe me. You're going over your Web site and what do you see but a product or service advertised that, to be charitable, conflicts with your mission, or otherwise is just plain embarrassing. It's the nature of having third-party advertising arrangements, and usually you can get these things resolved with an e-mail or two to your Web ad provider.

So it struck us as humorous when anti-Fox News blog News Hounds -- slogan: We watch FOX so you don't have to. -- was caught with an ad for FoxBusiness.com. (h/t Tim Graham)

Oh, it gets better. On the right-hand sidebar, there's another Fox Biz ad and, wait for it, it comes above an "Advertise Liberally" logo:

NewsBusters.org | Media Research Center

Update (18:45 EDT | March 10): Ellen of NewsHounds wrote in with her two cents about our post. I relay, you decide:

As managing editor, you must surely know that the "FOX Business Channel" ads on our site are Google ads, not ads that were sold by us to FOX Business Network (that's the real name, not "FOX Business Channel," another fact I'd think you'd want to get straight). To fill you in, Google chooses ads for our site based on the content of the page. Since so much of our content is devoted to FOX, it's to be expected that such ads would be placed there. Unless an advertiser opts out or we specifically exclude an ad, it can run. Our philosophy is that if FOX doesn't mind rewarding us for all the hard work we do exposing them, it's their business.

Since you're so dedicated to fairness, you might want to ask them why they do so.