Let's face the facts; newspapers are in trouble. Every morning, for a dwindling group of Americans, a newspaper blows its dying breath in their face. You and I know what the problem is, but when it comes to listening to the vast majority of traditional Americans, journalists are as deaf as politicians. So rather than following my previous advice, ("Why don't you get rid of the bias, the America-hating columnists, the socialist editorials, and the reporters pushing a gay/lesbian/transgendered/illegal alien/pro-abortion/anti-God/anti-gun agenda?") the newspapers have decided instead to redefine the number of readers they have. Did you go to the paper's website just to read an asinine editorial that you heard about? You're now a "paying customer". Forget for the moment that you would never patronize the advertisers on that site, in fact you're more likely to boycott them. Leave a newspaper on a park bench? Hey, there were probably two or three more "paying customers" to count. And these are the same people who are charged with protecting our elections.
Newspapers Redefine Success