'Today' Urges Viewers to Donate to Maroon 5's Global Warming Cause

The donations to the global warming cause keep coming in from NBC. On this morning's "Today" show, the band Maroon 5 came on to tease their upcoming performance on the show but couldn't leave without the "Today" show cast urging them to plug their partnership with a liberal environmentalist organization, that gets $1 from every Maroon 5 ticket sold.

When the band's lead singer, Adam Levine, urged viewers to buy tickets for their tour, "Today" co-host Ann Curry mentioned viewers could see the band for free at their August 17th performance on the Rockefeller Center Plaza. However Today's weatherman, Al Roker, quickly rectified Curry's inadvertent undercutting of the cause, as he reminded viewers: "But buy a ticket because a dollar goes to Global Cool."

The following exchanged occurred during the 8:30am half hour of the July 12th "Today" show:

Al Roker: "And as promised we've got a couple of the guys from Maroon 5 here, Adam Levine and James Valentine. Good morning guys."

Adam Levine: "Good morning."

James Valentine: "Good morning."

Roker: "So the sophomore album already platinum. So you guys are off to a good start."

Ann Curry: "Congratulations."

Levine: "Pretty incredible, yeah. We're extremely excited about that."

Valentine: "Yes."

Lauer: "And, and I have to say, also, you guys are going on tour and, and a lot of groups, these days, are talking about green tours and you guys are taking it very seriously, carbon neutral tours. How do you accomplish something like that?"

Levine: "Yes. Use a lot of bio-diesel fuel hopefully and recycle goods and organic food are just all of the things we want, you know, that we've always wanted to do."

Valentine: "Yeah and, and a dollar from each ticket sale is going to go to an organization called Global Cool. Global-Cool.com, everybody can go check out. It's a great organization-"

Levine: "Yeah."

Valentine: "-trying to reduce CO2 emissions."

Roker: "And you guys are gonna be coming back here in August for a concert, right?"

Levine: "Yeah. We're gonna play Madison Square Garden which is gonna be incredible, we're so excited about that."

Valentine: "No, a concert here!"

Roker: "Here, here, here on the plaza, August 17th! Yeah, yeah, no the Garden is just a warm-up for this."

Matt Lauer: "Yeah."

Levine: "We're coming to the Today show, yeah, eventually also playing Madison Square Garden as well."

Roker: "That's right. And all five of you will be here?"

Levine: "Yes and all five of us will be here. And I'm supposed to say, before I get in trouble, that tickets go on sale for our tour, July 14th."

Roker: "Okay."

Curry: "Although it's free if you come down here..."

Lauer: "Exactly right, although standing room only."

Curry: "Congratulations."

Roker: "But buy a ticket because a dollar goes to Global Cool."

Curry: "That's right, that's right!"