The Battle for Obama's Space

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Barack Obama's campaign has gotten itself into a bit of trouble over a Myspace profile. Not just any Myspace profile, however:

For the past two and a half years, the page has been run by an Obama supporter from Los Angeles named Joe Anthony. At first, that arrangement was fine with the Obama team, which worked with Anthony on the content and even had the password to make changes themselves.

But as the site exploded in popularity in recent months, the campaign became concerned about an outsider having control of the content and responses going out under Obama's name and told Anthony they wanted him to turn it over.

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In this new frontier of online campaigning, it's hard to determine the value of 160,000 MySpace friends—about four times what any other official campaign MySpace page has amassed. But the Obama campaign decided they wouldn't pay $39,000, which is what Anthony said he proposed for his extensive work on the site, plus some additional fees up to $10,000.

MySpace reluctantly stepped in to settle the dispute and decided that Obama should have the rights to control http://www.myspace.com/barackobama as of Monday night, while Anthony had the right to take the contact information for all the friends who signed up while he was in control. That includes the right to tell them exactly how he feels about the Obama campaign.

Lots of questions emerge about the scandal. Ann Althouse asks the right ones:

There is a bundle of questions here. Is it acceptable for a someone to use someone else's name for their URL? Should MySpace have done Obama's bidding or protected the individual user? Should someone who claims to be a candidate's supporter try to extract money from the campaign? If the effort to extract the money fails, should the erstwhile supporter denounce the candidate on line? What will happen in the next instance, as candidates and individual users see how this little drama plays out? [...]

And now the bloggers will talk about this. And the blogger's commenters. What do you think? What do I think? It's really bad to destroy someone else's work, and really stupid when that person was your supporter -- your influential supporter. What could they have thought made it worth making this ugly, conspicuous power play? The fear of losing control of your message? But expressing that fear also makes you look bad! You don't like people independently expressing political messages, and you want to control things? That's bad enough, but you didn't succeed in controlling him -- he seems to have a bigger audience right now -- and you've converted his message from a positive one to a negative one.

Hat tip: Instapundit.

—Matthew Sheffield is the creator of NewsBusters and its Executive Editor.


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How is it different from th

How many campaigners does Soros own?

JDW

News media: Scoreboard for terrorists

JDW...Endless.

JDW...

Endless.

Matthew- very interesting top

Matthew- very interesting topic and set of questions posed by Ann. Much more complex than the McCain thing was- that was simply a guy asking credit for a template when used.

A few more questions: Was this initially a case of "benign" cyber-squatting by a volunteer supporter of Obama, or was there an implicit, informal contract between Joe Anthony and the Obama campaign? Did the cooperation exist before or after the site was initially posted?

I would think any campaign organization would have second thoughts about turning over control to an outside source without maintaining some form of control over content, when the candidate's name is the draw to the site. But if it was a collaborative effort, and Anthony put in a great deal of work that may result in benefit to the campaign, then the campaign should have considered negotiating reimbursement him once they cut the ties. Whether $39K plus is in a fair range for the work done, I don't know. Maybe the Obama people could've cut a deal giving strong credit to Joe, paid him a fee and helped to push some business his way. Or offered him a job in the campaign- I personally would've done all four. Obama needs to make amends and mend the fence, or the negative will far outweigh whatever value was gained.

So, this was going on for two

So, this was going on for two and a half years. Is that not the entire length of Obammy's political career? But, now that he has bigger britches, he is going to take over. Wow, between this blog, the kiss up MSM and Time's nicely timed 100 Big People with Obammy right up there on their list, he is a shoe in for the big game right?

Even with all the propping up of the MSM and his arrogant attitude, (and his extreme liberal positions) he will not stand a chance, as long as we see a popular conservative run against him.

I guess it all comes down to

I guess it all comes down to the fact that an individual does not own their space as per the 10 million pages of disclaimers no one reads.  However I bet if a Republican had done this and shorted teh creator of his rightful due their would have been more outrage.

Nuke em til they glow then shoot em in the dark. -- save my gun, shoot a liberal.

Obama

Every time I see or hear Obama all I can think of is "packaging". Its like this guy was invented by some ad agency somewhere. He has actually never done anything or been anyone important or even particularly smart. Take him out of the store front suit and put him in regular street clothes and hell, he could be making keys at Home Depot.

He fits the Anti-Christ profi

He fits the Anti-Christ profile.  But no man shall know.

I am waiting for the all-liberal SUICIDE PROTEST!!!

I think the guy deserved some

I think the guy deserved some compensation. Yes, he started the page as a volunteer, but Obama's got enough money that he could've tossed a little bit this guy's way to thank him for his loyalty and hard work. Now he has a vocal enemy with a really big contacts list. Mistake.